New York, March 6, 2012 – For the second year in a row, Ogilvy & Mather is sending skilled “note taking” artists to SXSW Interactive (SXSWi) http://sxsw.com/interactive to create visual representations of sessions and events throughout the five day conference to be published daily on newly designed Ogilvy Notes http://www.ogilvynotes.com/.
“Ogilvy Notes is about transforming the big ideas at SXSWi into a day-by-day visual notes and providing value while extending the conversation beyond the conference. Last year’s launch was incredibly successful and this year we’re expanding the program to enhance engagement among attendees and the greater social community by partnering with Behance, BuzzFeed, and Percolate,” said Jordan Berkowitz, Executive Director of Creative Technology at Ogilvy & Mather.
In 2011, Ogilvy & Mather established Ogilvy Notes to facilitate conversation and develop a community platform to share thoughts and ideas from SXSWi by capturing key messages and lessons from over 100 presentations with daily thought-picture blog posts. This innovative program established by Ogilvy & Mather provides the red thread for those unable to attend the SXSWi experience in a fun and unusual way while giving a creative outlet for attendees to reflect on insights from the many events and happenings.
This year’s graphic experts heading to SXSW include Nora Herting, Heather Willems, Liisa Sorsa and Andrew Federman. Ogilvy Notes will be located at The SXSW Day Stage, and attending such presentations as, Fireside Chat with Vic Gundotra on Google+, Hunt or Be Hunted: Get the Design Job You Want and Digital Debauchery with Anthony Bourdain, and Expanding Our Intelligence Without Limit with Ray Kurzweil. Daily print editions of Ogilvy Notes will be made available to SXSW attendees and limited edition prints will be distributed at the Day Stage. Ogilvy also accepts visual notes from conference attendees at www.ogilvynotes.com or on Twitter at @ogilvynotes. Daily recaps will also be available on our blog at http://blog.ogilvynotes.com.
In addition, experts from newly launched specialties, Social@Ogilvy and Ogilvy Youth, will also be participating in SXSWi. Social@Ogilvy, our cross discipline network of social media strategists, and OgilvyYouth, which looks at marketing to younger consumers, are indicative of the agency’s efforts to adapt to the rapidly changing needs of clients facing continuous changes in consumer behavior.
Lauren Crampsie, Global Chief Marketing Officer for Ogilvy & Mather added, "The best part of Ogilvy Notes is that it combines art, technology, and innovation in a way that can be easily shared via social media. As an agency, we want to create an inclusive conversation and share our insights of these dynamic thought leaders with our clients, co-workers, and social media followers, many of whom are or focus on Gen Y. Both Social@Ogilvy and Ogilvy Youth will be there to facilitate these conversations."
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
About SXSW Interactive
The 19th annual SXSW® Interactive Festival challenges you to envision the future of innovative technology. Featuring five days of compelling presentations from the brightest minds in emerging media and scores of exciting networking events hosted by industry leaders, SXSW Interactive offers an unbeatable line up of special programs showcasing the best new websites, digital projects, wireless applications, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis, SXSW Interactive has become the place to preview what is unfolding in the world of creative technology. Join us March 9-13, 2012 for the panels, the parties, the 15th Annual Interactive Awards, SXSW ScreenBurn, the SXSW Trade Show, SXSW Accelerator and, of course, the inspirational experience that only SXSW can deliver.