Ogilvy & Mather Advertising brings world’s top creative talent to China

SHANGHAI, 20 March 2012 – Ogilvy & Mather Advertising/Shanghai today announced the appointments of eight highly sought after creatives from around the globe who will be joining the agency’s fast-growing and rapidly diversifying Shanghai operations. The all-star lineup includes an eclectic group of talent hailing from three continents and seven countries. Reflecting their diverse interests and backgrounds, among them are a former Art Director at VOGUE Paris, a 2011 CREAM Global Top 20 Winner, taekwondo enthusiast, a yogi, an artist that dabbles in printmaking, and a dynamic American duo relocating from Dubai with the “best book I’ve seen from a young team,” said O&M China Chief Creative Officer Graham Fink, who was named last week to the Ogilvy Asia Pacific Executive Committee.

Stephane Delgado Hunziker: from Switzerland, appointed as Head of Art
Former VOGUE Paris Art Director and Swiss fashion industry insider Stephane Delgado Hunziker relocates from Hong Kong to Ogilvy Shanghai to take up his new position as Head of Art for clients such as Unilever and Lee. Before founding his most recent venture, a creative studio called Pacific Partner Limited in Hong Kong in 2009, Hunziker spent nearly a decade in design and art director roles at Vogue and Vogue Homme International in Paris and Lane Crawford in Hong Kong. Commenting on Hunziker, Fink says “You can’t do much better than VOGUE if you are a brilliant fashion art director.” Hunziker speaks English, French and Spanish.

Simond Chew: from Singapore, hired as Creative Director
Multi-award winning creative director Simond Chew joins Ogilvy Shanghai as a Creative Director working on Unilever. Chew moves to China from Saatchi & Saatchi Singapore where his last role was Creative Group Head (Activation). Before that he worked at TBWA/Tequila Singapore from late 2007 as Integrated Creative Group Head for ResortsWorld and Sentosa. During his thirteen years in the ad business, Chew has won metal at a range of shows including Cannes, D&AD, Spikes Asia and AdFest, and has created work for clients in industries spanning FMCG, fast food, auto, insurance, tourism and more.

Rocky Hao: from China, named Creative Director
A native of Shanghai, Rocky Hao has been duking it out in the ad industry for more than 12 years, racking up numerous accolades at shows including Cannes Lions, One Show, Effie Awards, China Advertising Festival and the Longxi Awards. Hao now joins O&M Advertising as Creative Director overseeing the Philips account. In his previous role at Grey Shanghai he led teams working for Sony and Allianz. Earlier at Dentsu, Bates and BBDO he served the likes of Pepsi, Visa, Tiffany, New Balance and Vanke.

Ms. SU Jin: Swedish Chinese, named Senior Art Director
2011 CREAM Global Top 20 winner SU Jin leaves her freelancing days behind in London to join the Ogilvy team in Shanghai as Senior Art Director for Unilever. Before freelancing for brands such as Nokia, Diageo and Novotel, Su worked for JWT London from 2010-2011 on accounts including HSBC, Johnson & Johnson, Rolex and Huggies. She is no stranger to recognition, having also been named #1 Recommended at 2010 Portfolio Night in London. Su is fluent in Mandarin, English and Swedish.

President of O&M Advertising/China Raymond Tao said, “Everyday we’re seeing the shift to China as the next battleground for global creative supremacy. As clients move an increasing amount of their creative production to Shanghai, they are becoming ever more ambitious and daring. To help them stand out, we are making great strides in our mission to assemble a team of world-class talent that will produce world-class work out of China.”

O&M China Chief Creative Officer Graham Fink said, “Getting the right balance of local talent and expat talent, Asian talent and Western talent is a tricky thing, I feel like an alchemist. This eclectic diversity should produce the right mix for great work. Hopefully resulting in Gold.”

In addition to the above appointments, four more talents are joining O&M Advertising/Shanghai as Associate Creative Directors, including:

Davide Rossi: from Italy, Associate Creative Director
Davide Rossi joins Ogilvy from DDB Milan to work on a range of accounts including Kraft, BP, Castrol and Victoria Tourism. Most recently Rossi spent a year as Senior Conceptual Creative and Supervisor on several integrated projects for Volkswagen, Audi, Hasbro and Fujitsu. In earlier positions Rossi completed creative and copywriting stints at DLV BBDO Milan (2009-2011), FP7 McCann Doha (2008) and Leo Burnett Milan (2005-2008).

Martin Latham: from United Kingdom, Associate Creative Director
Copywriting star and former colleague of Graham Fink at M&C Saatchi/London, Martin Latham has signed on with Ogilvy to create campaigns for clients such as Lee, Coca-Cola energy drink Burn and luxury retailer DFS Galleria. Latham relocates to Shanghai from M&C Saatchi London where he has worked since 2007 on ad campaigns for brands including RBS and Transport for London. In 2011 Latham was the recipient of several major awards including Creative Circle (Silver), Campaign Big Award (Silver) and four D&AD In Book Awards.

Aaron Yuan & William Goh: from the United States, Associate Creative Directors
Joining the Unilever account at Ogilvy are the Chinese-American dynamic duo of Aaron Yuan and William Goh who have left Dubai where they were working as a team for Plan.net Middle East since August 2009 as Art Director and Copywriter respectively, working for BMW and MINI. Before that they also worked in partnership at Saatchi & Saatchi Dubai in early 2009.

These creative hires will report to O&M China Chief Creative Officer Graham Fink and Executive Creative Director of O&M Advertising/Shanghai Francis Wee. All appointments are effective immediately, with the exception of Chew who will begin on April 1.

For photos or more information, please contact:
Sarah Guldin
sarah.guldin@ogilvy.com
(86 10) 8520 6552
www.twitter.com/ogilvychina  
Sina Weibo: http://t.sina.com.cn/ogilvy

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Contact: Shanghai
Date: March 20, 2012
Office: Sarah Guldin