LONDON, March 18, 2011 – OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has promoted Paul Garner to the role of executive creative director, UK.
Garner will work across OgilvyAction’s business in the UK with a remit to integrate the off- and online creative offers. He will report directly to OgilvyAction COO Andrew Reeves and continue to work closely with offline creative director Jeff Witek and digital executive creative director Greg McAlinden to build the agency’s creative credentials.
"It’s an exciting time for OgilvyAction. Activation has become one of the most important elements of the marketing mix and we’re a leader in the field," said Garner. "Integrating the creative skills of our digital and offline teams will allow us to effectively mine the wealth of talent we already have here."
Garner joined OgilvyAction as creative partner in 2008 from Dialogue. He was promoted to joint creative director in 2009, working on clients including Ford, Coca-Cola, Siemens and Kodak.
Andrew Reeves, OgilvyAction COO, said: "Creativity remains at the core of our agency, so Paul’s promotion to executive creative director is a huge development in our business. Paul is credible, inspirational, and somewhat opinionated. His creative leadership allows us to drive the agency forward to deliver ever more holistic solutions."
Garner, 40, graduated in 1997 and entered into a career in journalism before moving on to work at various agencies. He joined WPP agency Dialogue in 2006.
As executive creative director, Garner will oversee the creative output of the biggest country office in the OgilvyAction network, with revenues of more than £22m from the group’s London base.
For more information, contact:
Bhavna Mistry, Velvet PR: 0208 996 1802
OgilvyAction is the global brand activation network of Ogilvy & Mather (www.ogilvy.com), a WPP company (NASDAQ: WPPGY), one of the world's largest communications services organizations. With its 81 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. For more information, visit our website at www.ogilvyaction.com or follow us on Twitter, http://twitter.com/ogilvyaction.