SINGAPORE, March 21, 2011 – Chris Martell, iris Nation Worldwide Limited, Board Director (Singapore, China) has been appointed managing director, OgilvyAction Singapore, replacing Jessica Davey who moves to London at the end of the month to take over new responsibilities at OgilvyAction in the UK. Chris will assume his managing director responsibilities with OgilvyAction Singapore from the beginning of April.
Prior to joining OgilvyAction, Chris was a Board Director at iris Nation for three years, during this time he set up iris China, with Sony Ericsson as the founding client.
Commenting on Chris’ appointment John Goodman, regional president, OgilvyAction Asia Pacific said: Chris’ depth of knowledge, insight and experience in managing a high performing team of retail specialists makes him the perfect candidate for running OgilvyAction in Singapore. It’s a pleasure to welcome him to our network.”
Prior to iris Nation, Chris held senior roles at Tequila Singapore, Focal Point Marketing Group and The Yellow Submarine.
OgilvyAction’s key clients in Singapore include: Unilever, Coca-Cola and Resorts World. OgilvyAction is Asia’s largest Activation network.
Singapore’s total retail sales, according to BMI Singapore Retail Report, is expected to grow from 43.88bn to 50.21bn by 2015. Low unemployment, rising disposable incomes and a strong tourism industry are key factors contributing to this forecast.
Ogilvy & Mather Asia Pacific
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OgilvyAction is the global brand activation network of Ogilvy & Mather (www.ogilvy.com), a WPP company (NASDAQ: WPPGY), one of the world's largest communications services organizations. With its 81 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. For more information, visit our website at www.ogilvyaction.com.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.