IKEA Gives Social Experience In-store Value

Hong Kong, March 22, 2011 – IKEA Hong Kong is working with Ogilvy’s 360 Digital Influence team to create another social experience for their growing Facebook community.

IKEA Bedroom MakeoverFrom now until April 3, IKEA fans are invited to enter the “Bedroom Makeover” photo contest, a social extension of the current “Happy Inside” campaign focused on the benefits of organized living. The photo contest prize is $10,000 worth of IKEA products for each of the three lucky winners.

Fans can submit photos to the Facebook page, telling the story of how IKEA can help them overcome their worst bedroom nightmare. From the 10 most voted photos, IKEA will pick three winners who are invited to join a 90 seconds shopping spree at IKEA Kowloon Bay on April 27.

“With the wave of social media in all walks of life, we aim to grow the community in Facebook and increase our customer awareness in the social media space,” said Janet Lai, Marketing Director of IKEA Hong Kong. “We’ve trusted Ogilvy’s social media team to create new and innovative ways of doing that.”

Scott McBride, Regional Business Director of Ogilvy’s 360 Digital Influence team added that since launching the Facebook page for IKEA last November, his team has been developing new ways to let customers engage with IKEA.

“Extending the online experience into the real world, the ‘Bedroom Makeover’ contest takes the engagement opportunities to a new and exciting level,” McBride said.

Press contact:
Amy Tam
Corporate Communications Manager
Ogilvy Hong Kong  
Tel:  +852 2884 8247
Email:  amy.tam@ogilvy.com

Contact: Amy Tam
Date: March 22, 2011
Office: Hong Kong