MONTREAL, March 9, 2010 – OgilvyAction, the brand activation arm of Ogilvy & Mather, has officially launched its Quebec operation in Montreal, joining Ogilvy & Mather Montreal, OgilvyHealthworld, and OgilvyInteractive operations in the historic Old-Port sector of the city. As Canada’s second largest metropolis, its variety of cultural influences make Montreal the ideal launch pad for effective activation campaigns across the province of Quebec.
The Montreal office joins OgilvyAction’s 64 existing offices around the world and will be managed by Jeanlouis Gusiew, former Managing Director of OgilvyAction Rio de Janeiro. Gusiew admits that “it is a rare opportunity to have the chance to launch an operation within a framework as innovative as that of this city. It is a creative crossroads in which OgilvyAction can contribute by exploring new strategies that strengthen the existing disciplines of Ogilvy & Mather Montreal. I sincerely believe that Montreal will become a standard for the integration of brand activation. Integrating shopper behavior optimizes the promotional investment at point of sale. OgilvyAction is investing in local talent to be in harmony with the expectations of our clients.”
After attending the formal opening of the office, Sheila Hartnett, CEO, OgilvyAction North America stated, "I am very excited about our new Montreal office. The team is extremely committed to growth and new business development, and I know that they will continue to help our clients' businesses grow by doing great things, extending brand building to creating purchase behavior."
Under the direction of Jeanlouis Gusiew, and given OgilvyAction Montreal’s wealth of brand activation expertise, there is every reason to believe that this new OgilvyAction operation will not take long to thrive.
OgilvyAction is the global brand activation network of Ogilvy & Mather. With its 64 offices and 1,700 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. OgilvyAction is a WPP company, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com.) For more information, visit our website at www.ogilvyaction.com.
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