HONG KONG, March 2, 2010 – Ogilvy Hong Kong is pleased to announce the appointment of David Paysant as Managing Director of OgilvyAction.
Paysant, who joined Ogilvy in 2008, was previously the Business Director of OgilvyAction overseeing the BAT Global Travel Retail (GTR) business across Asia Pacific. With 12 years of integrated marketing experience in the Asia Pacific tobacco industry, Paysant oversaw a wide variety of programmes for firms including ALTADIS and Gallaher. He is a veteran in area marketing and duty free channel management. His successes in various joint venture and business development projects have earned him a strong reputation in the industry.
In his new role, Paysant will lead the team in OgilvyAction Hong Kong to engage a number of Ogilvy’s leading global clients. Under his leadership, OgilvyAction Hong Kong will work as a seamless participant of Ogilvy’s 360 offering in Hong Kong.
"David has leveraged this experience on OgilvyAction's largest account, BAT, driving a series of channel innovations in travel retail that have been recognised as global best practices," said Paul Heath, Chief Executive Officer, Ogilvy & Mather Asia Pacific. "We look forward to seeing big growth of the activation services business in Hong Kong."
Ogilvy Hong Kong
Tel: +852 2884 8247
OgilvyAction (www.ogilvyaction.com) is the global brand activation network of The Ogilvy Group. With its 61 offices and 1700 people, OgilvyAction helps clients win in The Last MileTM, by creating brand experiences which turn shoppers into buyers. The company delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional marketing. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics.
OgilvyAction utilises a proprietary planning process and suite of tools to understand the relationships between the shopper, the retailer and the brand. The insights generate big ideas that close the sale for clients. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. OgilvyAction is a WPP company, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com.)