Ogilvy Sweeps the Asian Marketing Effectiveness Awards

SHANGHAI, March 26, 2010 – Ogilvy & Mather Asia Pacific picked up 12 Asia Marketing Effectiveness (AME) accolades at last night’s award ceremony held at the Pudong Shangri-La Hotel in Shanghai. The agency was the most awarded network at the event.

Said Tim Isaac, Chairman Ogilvy & Mather Asia Pacific; "The level of competition was impressive. And it is very encouraging to see agencies and clients coming together more and more around these Effectiveness Awards. I think it demonstrates how all of us in marketing communications understand the need to prove the ROI on marketing investment.”

“It’s always inspiring to witness good ideas that have built profits; after all we’re in the business to sell!”

“The Asian Marketing Effectiveness Awards provide that all-important opportunity for us to take a moment to celebrate those marketing accomplishments across the region."

Ogilvy & Mather converted more short-listed entries into metal than any other network picking up 12 effectiveness accolades: two Gold, four Silver and five Bronze, as well as the Tencent Mind Award. The agency’s big winners included Vodafone India for their much lauded Zoozoo initiative, which collected two Gold; North Face, which received special recognition from Tencent; and Unilever’s regional campaign for Comfort, which won Silver.

The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits. Now in its eighth year, the AME’s is hailed as the region’s premier recognition of excellence in marketing effectiveness.

For further information, please contact: 
Jane Fraser, 65 9821 2914

About Ogilvy & Mather Asia Pacific
Ogilvy & Mather is considered, by many, to be the pre-eminent global Agency brand in Asia with 124 offices, operating across 29 cities with 7000 employees. Ogilvy & Mather's reputation is for being the largest, most creative agency network in the region and is driven by its Worldwide mission: ‘We Sell or Else’.

We offer the full range of 360 degree marketing communication solutions including; advertising, direct marketing, interactive media, search and e-mail marketing, shopper marketing and activation, consulting, healthcare marketing, database management, public relations, sales promotion and design.

In 2009, Ogilvy & Mather received a score of 9 out of 10 in The Agency Report Card, the regions most comprehensive agency analysis.

About Ogilvy & Mather Worldwide
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, www.wpp.com.)  For more information, visit www.ogilvy.com.

Contact: Jane Fraser
Date: March 26, 2010
Office: Shanghai