BEIJING, March 25, 2010 – Ogilvy & Mather has been appointed as the advertising agency for Tsingtao, the leading Chinese beer manufacturer. The account, won through a comprehensive competitive pitch involving several agencies, was a joint effort by Ogilvy & Mather Advertising Beijing and Shanghai.
Ogilvy & Mather will be responsible for developing the overall brand strategy and creative deliverables for every product line in the Tsingtao family including Tsingtao Pure Draft, Tsingtao Lager, Ice Beer and Tsingtao Light.
“Tsingtao Beer is a globally recognized brand with a 100-year history. It is also the largest brand in China in the mid- to premium brand segment. Needless to say, we are thrilled and honored to be working with Tsingtao to launch some exciting and fun campaigns that will take this iconic Chinese brand to the next level,” said Raymond Tao, President of Ogilvy & Mather Advertising, China.
"The Ogilvy team clearly demonstrated their capabilities in 360 Degree integration throughout the pitch process. This and Ogilvy's leading reputation in the communications industry made us very comfortable with our decision to work together. We are very excited about the partnership and are eager to see the results of our first campaign which will combine promotion activation, off-line advertising and interactive, digital elements," said Ms. Liu Manhong, marketing director, Tsingtao Beer.
For more information, please contact:
Senior Manager, Corporate Communications
Tel: (8610) 8520 6552
About Ogilvy & Mather Group China
Ogilvy & Mather Group China is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines. As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity.
Ogilvy & Mather integrates these communications disciplines using its proprietary 360 Degree Brand Stewardship process, which holds that every point of contact builds the brand. Ogilvy & Mather Worldwide (www.ogilvy.com) is one of the largest marketing communications networks in the world, operating 497 offices in 125 countries. Ogilvy & Mather Worldwide is a member of WPP plc (NASDAQ: WPPGY), one of the world’s leading advertising and communications services groups.