Memac Ogilvy & Mather Dubai Named Agency of the Year at Dubai Lynx Awards

DUBAI, UAE, March 18, 2010 – Memac Ogilvy & Mather Dubai has been named Agency of the Year at the 2010 Dubai Lynx Awards, recognized as the leading advertising festival in the Middle East and North Africa (MENA). The awards, now in their fourth year, were announced on March 17th at The Palladium, a world-class entertainment and events venue in the heart of Dubai Media City.

Till Hohmann, Executive Creative Director of Memac Ogilvy & Mather Dubai, celebrated the Agency of Year honor saying, "Only a short six months after our success at the GEMAS Effies, this agency has reached the twin peaks of effectiveness and creativity. We are the most effective and the most creative agency of the Middle East!"

In addition to the Agency of the Year honors, Memac Ogilvy was ranked the #2 network of the year, behind JWT but ahead of Y&R.

Ogilvy offices in Dubai, Tunisia and Manama (Bahrain) won a combined 26 awards: two Grand Prix, 11 gold, three silver and ten bronze awards, with 16 short-listed. Memac Ogilvy & Mather Dubai won the Direct Grand Prix for its "Dustvertising" campaign for BP Visco Engine Oil – as well as 10 gold, the three silver and seven bronze. Memac Ogilvy Label Tunisia received the Interactive Grand Prix for its "Boga Cidre" campaign for beverage company SFTP, as well as a gold and three bronze.

All of the winners can be viewed at www.dubailynx.com/winners/2010/.

Grand Prix
BP Castrol Visco Engine Oil "Dustvertising"
Memac Ogilvy & Mather Dubai

SFBT Boga Cidre
Memac Ogilvy Tunisia

Gold
(x3) Berlitz Language Center "Ticket Stamp Promotion"
Memac Ogilvy & Mather Dubai

(x2) Volvo Seat Belt Anniversary "Safe & Style"
Memac Ogilvy & Mather Dubai

The Economist "Hot Spots In-Store"
Memac Ogilvy & Mather Dubai

World Black Belts Centre "Little Red Riding Hood Fights Back"
Memac Ogilvy & Mather Dubai

Brinker International Chili's "Taste the Southwest"
Memac Ogilvy & Mather Dubai

Kraft Foods Toblerone "Sweet Tweets By U"
Memac Ogilvy & Mather Dubai

Al Safadi Restaurant Food Donation Initiative "Ramadan Stickers"
Memac Ogilvy & Mather Dubai

SFBT Boga Cidre
Memac Ogilvy Tunisia

Silver
Bespoke Fine Textiles & Tailoring "Offcuts Business Cards"
Memac Ogilvy & Mather Dubai

Jumeirah Group Harry Ghatto's Karaoke Bar "Shisha Karaoke Promotion"
Memac Ogilvy & Mather Dubai

Berlitz Language Center "Rubik's Cube"
Memac Ogilvy & Mather Dubai

Bronze
(x2) Volvo Seat Belt Anniversary "Safe & Style"
Memac Ogilvy & Mather Dubai

Al Safadi Restaurant "Delivering the Spirit of Ramadan"
Memac Ogilvy & Mather Dubai

Memac Ogilvy "Downsized for Recession"
Memac Ogilvy & Mather Dubai

Groupe Delice Milkana Cheese "KHOBZWJBEN"
Memac Ogilvy Tunisia

Scuderia Dubai Exoto Tifoso "Grab Your Own!"
Memac Ogilvy & Mather Dubai

SFBT Boga Cidre "Viral"
Memac Ogilvy Tunisia

SFBT Boga Cidre "Dhafer Campaign"
Memac Ogilvy Tunisia

Berlitz Language Center "Ticket Stamp Promotion"
Memac Ogilvy & Mather Dubai

The JamJar "Scary Poster 1"
Memac Ogilvy & Mather Dubai

Short-Listed
(x2) Coca-Cola Coke Light "Very Important Apartment"
Memac Ogilvy & Mather Manama

(x2) Unilever Ponds "Growth Needs Nurture Internal Campaign"
Memac Ogilvy & Mather Dubai

The JamJar "Scary Poster 2"
Memac Ogilvy & Mather Dubai

The JamJar "Scary Poster 3"
Memac Ogilvy & Mather Dubai

Memac Ogilvy "Downsized for Recession"
Memac Ogilvy & Mather Dubai

Unilever Ponds "Turning Trade into Romantics"
Memac Ogilvy & Mather Dubai

GSK Panadol "Tag Your Moment"
Memac Ogilvy & Mather Dubai

BP Castrol Visco Engine Oil "Dustvertising"
Memac Ogilvy & Mather Dubai

The Economist "Hot Spots Promotion"
Memac Ogilvy & Mather Dubai

Volvo Seat Belt Anniversary "Ejector Seat"
Memac Ogilvy & Mather Dubai

Volvo Seat Belt Anniversary "1960s Woman"
Memac Ogilvy & Mather Dubai

Batelco Blackberry Service "My BB Rap Song"
Memac Ogilvy & Mather Manama

Desert Chill Ice Cream "Arabic English Classic"
Memac Ogilvy & Mather Dubai

Groupe Delice Milkana Cheese
Memac Ogilvy Tunisia

About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 13 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 450 professionals, gives the company a unique insight into different segments of the Arab markets.

About Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY).  For more information, visit www.ogilvy.com.

Contact: Eleanor Mascheroni
Date: March 18, 2010
Office: Dubai