Contact: Eleanor Mascheroni
NEW YORK, March 16, 2009 – Tham Khai Meng, Ogilvy & Mather Worldwide Creative Director, has been inducted into the 2008 Campaign Brief Hall of Fame. Each year, Campaign Brief selects one person from Asia and one from Australia/New Zealand to receive the honor based on their creative contributions in the respective regions.
Khai, representing Asia Pacific region, is one of the most-recognized and most-awarded creative directors in the region. Under his leadership as Co-Chairman and Regional Executive Creative Director, Ogilvy Asia Pacific was named Campaign Brief Asia's "Creative Network of the Year" for seven consecutive years, from 2001-2008. In those same years, Khai was named "Creative Director of the Year."
In addition to those honors, Khai has been credited with the agency's growth and success in the region. Asia accounts for more than half of Ogilvy's overall advertising award tally. For the past five years the Ogilvy network has been Asia's most awarded agency network at the Spikes, London International Advertising, Clio, One Show, D&AD and Cannes.
Eugene Cheong, who is now Regional ECD of Ogilvy Asia Pacific, writes about Khai's creative standards in The Work 08, a 400+ page hardback book featuring the best ads and campaigns from 2008 from Australia, New Zealand and Asia.
Former Ogilvy & Mather Worldwide Creative Director Neil French was also inducted in the Campaign Brief Hall of Fame in 2002.