"Make your own way. We'll accompany you. Even if it means going right through the Gotthard."
This is the overall theme of Ogilvy & Mather Dusseldorf's new campaign for Allianz Switzerland, which celebrates the opening of the Gotthard Base Tunnel, the world’s longest rail tunnel.
However, the campaign doesn’t focus on the tunnel, but rather on the people who contributed to this amazing project.
"It requires innovative thinking, courage, precision and resilience to realize a construction project of this size. As one of the proud insurers, Allianz encourages people to leave their comfort zone and to grow by accepting new challenges—even though this means taking a risk," said Isabelle Jubin, Global Senior Account Director for O&M Duesseldorf.
"Our campaign features people who did exactly that. The opening of the tunnel is a great opportunity to bring to Swiss people's attention the individuals who, thanks to their courage and determination, made the project happen," explains Andreas Steinkemper, Creative Director at O&M Dusseldorf.
Simone Schmitt: Digital Manager
Claudia Staub: Head Marketing & Communications
Thomas Wegmann: Head Market Management
Nadine Bachmann: external Consultant
Concept/Copy: Rabea Fischer, Andreas Steinkemper
Art Direction: Rouven Maccario
Strategy: Christiane Link
Account: Yasmina Haj-Ibrahim, Isabelle Jubin
Production: Jennifer Meisels
Social Concept: Peter Meyers, Social.Lab
Social Media planning: Kerstin Köster, MediaCom, René Coiffard, MediaCom
Film production: BWGTBLD – Buero fuer Film, Duesseldorf
Director: Philipp Ramhofer
Producer: Anna Bauer
Ogilvy & Mather Duesseldorf
Am Handelshafen 2-4
40221 Duesseldorf, Germany