CANNES, FRANCE, 17 June 2014 - OgilvyOne London’s ‘Magic of Flying’ and Ogilvy & Mather Brazil’s ‘Bald Cartoons’ have both taken home Gold Lions in the Outdoor and Media categories respectively at the second day of this year’s Cannes Lions Festival, bringing the network’s total to 70 Lions to date.
OgilvyOne London’s British Airways campaign, ‘Magic of Flying’, picked up three Gold Lions today, with two in the Media category and one in Outdoor, bringing its total to seven Lions won at the Festival in days one and two alone. Its haul includes 1 Grand Prix, 4 Gold, and 2 Bronze Lions.
Meanwhile, ‘Bald Cartoons’ – created by O&M Brazil for GRAACC, the children’s cancer institute – has garnered 5 Lions so far at the 2014 Festival, including a Gold lion in the Outdoor category today, and a Gold in PR yesterday.
The initiative saw more than 40 children’s cartoons – including Garfield, Snoopy, Hello Kitty, and Popeye – become bald in support of children with cancer. Special episodes aired on TV, alongside content in newspapers, featuring the ‘Bald Cartoons’, driving home the message that children with cancer deserve to be seen like any other child.
91% of Brazilians on social media supported the campaign, which impacted 230 million people. The campaign has picked up 5 Lions so far at the Festival, including 2 Gold, 1 Silver, and 2 Bronze.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: "It is so gratifying to see great work take off with the judges as well as the public at large, as OgilvyOne London's work for British Airways has. Their hard work and pioneering use of technology reminds once again of the magic of flying. And while BA has us flying high, I'm moved by the quiet empathy and humanity of the Gold Lion winning Bald Cartoons work that our São Paulo office produced. Kids don't need a ribbon—sick children don't need a ribbon – they need understanding, dignity, and care. This work exemplifies both. I'm grateful to the Cannes Lions for recognizing these great campaigns."
Today Ogilvy & Mather won a total of 4 Gold Lions, 11 Silver Lions, and 19 Bronze Lions. (Please click here for a full breakdown of results).
For more information, please contact Sarah Owen email@example.com / +44 (0) 7958 202 990 or Edwina Boyd-Gibbins Edwina@pumpkin.uk.com / +44 (0) 7748 982 320
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie’s World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.