CANNES, FRANCE, June 18, 2014 – On the third day of the Cannes Lions Festival 2014, Ogilvy & Mather has won its second Grand Prix of the week – for Ogilvy & Mather Johannesburg’s Lucozade work – as well as a further five Gold Lions across Radio, Cyber and Design.
Ogilvy & Mather Johannesburg’s tongue in cheek radio campaign for Lucozade, ‘Give Me Strength’, has been awarded Ogilvy & Mather South Africa’s first ever Grand Prix at Cannes in the Radio Lions. The work also won a Gold Lion in the same category.
The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energizing effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party. Narrated in the second person, the ads place the audience as the subject of each testing moment, with Lucozade saving the day each time.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: “The power of great radio creates a vividly imagined world, loaded with sensory information. To win our first Cannes Grand Prix for Radio is a huge deal. Stunning job from Ogilvy & Mather Johannesburg team.”
Meanwhile, it was another victorious day for the UK, with Ogilvy & Mather London winning one of only eight Product Design Lions, and OgilvyOne London taking home Gold and Silver Lions in the Cyber category for British Airways ‘Magic of Flying’.
In the Design Lions Ogilvy & Mather India was awarded a Gold for its Operation Smile campaign, and INGO Stockholm – co-owned by Ogilvy & Mather and Grey – won Gold for its ‘Dill – The Restaurant’ campaign.
Today Ogilvy & Mather took home 1 Grand Prix, 1 Product Design, 5 Gold, 10 Silver, and 12 Bronze Lions, bringing the network’s total to 97 Lions.
Click here to see a full breakdown of the day's results.
For more information, please contact Sarah Owen email@example.com / +44 (0) 7958 202 990 or Edwina Boyd-Gibbins Edwina@pumpkin.uk.com / +44 (0) 7748 982 320
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the Effie’s World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.