NEW YORK, NY, June 21, 2013 - Effie Worldwide has announced that Ogilvy & Mather is the most effective agency network, for the second consecutive year, being awarded a total of 241 awards including 2 Grand/Platinum, 48 Gold, 63 Silver, 53 Bronze and 104 Finalist(s) Achieved. Mumbai-based Ogilvy & Mather Pvt. Ltd has also been named the most effective individual agency office.
In addition, O&M clients Coca-Cola and Unilever received top honors. Coca-Cola was named the world’s most effective brand and Unilever was named the most effective marketer in the world.
"Being recognized as the World's Most Effective Agency Network for the second consecutive year is a particularly meaningful accolade for us,” said Miles Young, Global CEO of Ogilvy & Mather. “Our founder David Ogilvy famously said 'We Sell. Or Else.' and the purpose of doing great work is to produce business results for our clients. I am thrilled our clients Coca-Cola and Unilever have also been recognized for their achievements."
The Effie Effectiveness Index ranks the marketing communications industry’s most effective companies. It awards agencies and advertisers points based on finalist and winner data from 40+ worldwide Effie Award competitions. It is produced in partnership with the global marketing intelligence service, Warc.
“Now that the Global Effie Index is in its third year, shifts and trends can be studied and leveraged on a global and regional basis for maximum impact and learning,” said Carl Johnson, Chairman of the Board of Directors, Effie Worldwide and Co-Founder of Anomaly. “With over 40 programs focused on effectiveness worldwide, the Effie Awards add a healthy element of competition amongst the industry’s top performers.”
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About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.