CANNES, France, 22 June 2013 - Ogilvy & Mather Brasil (Sao Paulo) has won the prestigious title of Agency of the Year at the 60th Anniversary Cannes Lions Festival of Creativity, taking home a total haul of 34 Lions, in the Brazilian agency's greatest year at Cannes.
Tonight, at the final awards ceremony, Ogilvy Brasil collected a further 3 Gold Lions, as well as the global network's first Titanium and Integrated Grand Prix.
All three of today's Golds, as well as the Grand Prix, were won for the illustrious Dove 'Real Beauty Sketches' campaign, in the Film, and Branded Content & Entertainment Categories. As well as its Grand Prix, Dove 'Real Beauty Sketches' has taken home 8 Gold, 3 Sliver, and 4 Bronze Lions, with 16 awards in total this week, making it Ogilvy's single most awarded campaign for 2013. The agency also collected a Bronze Lion today for 'Crazy for Good' for Coca Cola.
Throughout the week, Ogilvy Brasil has won Gold Lions for:
* Sport Club Recife, 'Immortal Fans'
* Red Balloon, 'Celeb Grammar Cops'
* ONG, 'Doctors Without Boarders'
Fernando Musa, CEO of Ogilvy & Mather Brasil, said: "Four years ago, with the blessing and support of Sergio Amado and Marcos Golfari we started to make some changes in Sao Paulo and in Latina as a whole. Since then, we've seen the agency grow more and more creative. We awakened a sleeping giant, but not until today did we see the full impact we could have. Thank you to the judges, to our clients, and to our creative - led by Anselmo Ramos - for making this day come to pass."
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, added: "What words can do justice to Sao Paulo's stunning achievement? Historic? Only a tiny handful of agencies in the world will ever win a Grand Prix at Cannes. And the wizards from Brazil have won two in one week. Anselmo, Musa, Sergio and I devised a plan to knock down the barriers holding the Sao Paulo agency in check. We would wake up the giant, make mischief, and break some crockery. And look what they did. They took the finest antique Meissen porcelain dining set and ran a steamroller over it. Truly amazing. Anselmo, Musa, Sergio and all of the Sao Paulo team: all of Ogilvy & Mather salutes you!"
Cannes Lions 2013; Ogilvy & Mather Brasil won:
* 2 Grand Prix
* 16 Gold
* 4 Silver
* 12 Bronze
In a Festival of firsts for the global network, Ogilvy & Mather became the first agency to win over 100 Lions, with a total of 155, smashing its own record of 82, which it set in 2012. Ogilvy & Mather also won its first ever Creative Effectiveness Award for Ogilvy Sydney's 'Share a Coke' campaign, and was crowned Network of the Year 2013 at the Cannes Lions closing ceremony, retaining its title for the second year.
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