Social@Ogilvy’s Thomas Crampton to deliver Cannes Lions masterclass

London, 15 June 2012 - Social@Ogilvy, Ogilvy’s global, social media marketing and communications arm, has announced that its Asia-Pacific Director, Thomas Crampton, is to deliver a Social Media Masterclass on 19th June at 4pm in the Young Lions Zone.
The class, titled, Socialize Your Job: 5 New Skills to Become ‘Social by Design’, will discuss new skills for agency professionals to successfully socialise their jobs and will also look at developments in Asia and their impact on the rest of the world. 
The aim of the seminar is to assess how jobs have changed since the explosion of social media and what the seven, new, social-based skills are for the next generation of marcoms professionals. The class will initially cover five of the seven skills and will aim to help people become more switched on and successful in their roles. Following this, participants will be asked to engage with the class by deciding the remaining two skills, so people are very much encouraged to bring their ideas with them.
At Social@Ogilvy, Crampton heads a team that helps companies conceive, develop and execute strategies in social media, across 23 cities in 15 Asian territories.  Passionate about the benefits of social media, Crampton writes a widely-read, influential blog and is a frequent keynote speaker and moderator at high profile conferences around the world.  He has lectured on New Media at universities including America’s Stanford University, Institut d’Etudes Politiques de Paris, Keio University in Japan and the National University of Singapore.
Thomas Crampton said: “The behavior of consumers has radically changed and their journey is becoming increasingly complex. Social media is a real-time method of keeping up to date with your customer and it is hugely important to utilise its benefits. The class will be highly engaging and practical and I am excited to see what the next generation of social media experts class comes up with.”
Prior to joining Ogilvy and Mather, Crampton spent 18 years as a globetrotting newspaper correspondent mainly for the New York Times and the International Herald Tribune, reporting from five continents and dozens of countries.
In addition to publisher’s awards from The New York Times and citations from Amnesty International for his articles and photography, Crampton has served as a judge for numerous journalism awards and worked to promote freedom of expression and the training of journalists. He has served as an awards judge for the World Economic Forum’s Technology Pioneers, the Society of Publishers in Asia editorial awards, the Southeast Asian Education Ministers Organization and numerous others.
Location: Young Lions Zone, Palais des Festivals
Date: Tuesday 19 June
Time: 16:00 - 17:00
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Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact™.

Ogilvy & Mather 
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit

Contact: Poppy Nagra
Date: June 15, 2012
Office: Cannes