Ogilvy & Mather Mumbai is most effective agency office globally

MUMBAI, June 18, 2012 – Yesterday at the 59th Cannes Lion Festival was a two-fold Hurrah for Ogilvy & Mather India. First Mumbai was declared the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index.  And then Vodafone and O&M also won a bronze in the Direct Lions category for iFOLD Vodafone India Saving Paper.

O&M Mumbai is the only Indian agency office to rank in the top 5 agencies, globally. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France, today.

Commenting very excitedly on Ogilvy Mumbai's No.1 Global Rank in the 2012 Effie Effectiveness Index, and on the Vodafone iFold Bronze Lion, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “My message to Ogilvy Mumbai: ‘The little things you do for me… and nobody else… make me feel good The little things you do for me… Making me smile like no one else could!’”
Piyush continued, “It is a very proud moment not just for Ogilvy Mumbai, but for the Indian Advertising industry. The EFFIE EFFECTIVENESS INDEX ranking and the Vodafone iFold win provides us with tremendous motivation.  A little idea from a young team in Ogilvy Mumbai was supported and implemented by Vodafone India to its entire post-paid customer base.  This award belongs more to Vodafone than to Ogilvy India.”

Hephzibah Pathak, President, Ogilvy & Mather Mumbai, said, “This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness.”
For the second year in a row, the WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No.2 Worldwide in 2011.

Kawal Shoor, Head of Planning, Ogilvy & Mather Mumbai, said, “This recognition makes us even more proud of the stuff we do. We've always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office's skill sets.”

The Index was launched in June last year and is led by Effie Worldwide.  It is said that the Effie Effectiveness Index will become the industry standard. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.  It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.

Read the Effie press release: http://bit.ly/M08D8H.

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services in-house including: brand advertising; direct marketing; interactive; digital and targeted media; brand identity; retail and in-store promotions; trade/event marketing, public relations; CRM and loyalty marketing; fast-track, low-cost delivery; analytics and research capabilities; strategic partnerships; branded content and entertainment; multicultural marketing, and sustainability marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

Contact: Lorraine Martin
Date: June 18, 2012
Office: Mumbai