SAN FRANCISCO, June 13, 2012 – Following a competitive agency review, Avigilon (TSX: AVO), a leader in high-definition (HD) and megapixel video surveillance solutions, has selected Ogilvy Public Relations (Ogilvy PR) as its new agency of record in the United States.
Avigilon will partner with Ogilvy PR on corporate communications, thought leadership, media relations and product PR. The account will be run by the Technology Practice out of Ogilvy PR’s San Francisco office.
“Avigilon is growing at such a rapid pace, gaining recognition worldwide. We are very impressed with Ogilvy PR’s Technology Practice and are looking forward to partnering with them to further our presence in the US,” said Angela St. Amour, communications manager for Avigilon. “We are confident that Ogilvy PR will be able to drive measurable results and greater awareness for our story of innovation and growth.”
Avigilon is a global leader in the design, manufacturing and marketing of high-definition, network-based video surveillance systems and equipment. The Avigilon surveillance system provides customizable equipment and high quality video capture, transmission, recording and playback.
“We are very excited to work with Avigilon, a truly innovative company,” said Luca Penati, managing director of Ogilvy PR’s Global Technology Practice. “If you think about the tremendous benefits of HD surveillance solutions, it’s hard to believe that this entire industry is still largely relying on analog. We see this as a tremendous opportunity for Avigilon and we want to help the company capitalize on that.”
Contact: Rachel Ufer
Avigilon (TSX: AVO) is defining the future of protection through innovative high-definition surveillance solutions. Delivering the world’s best image quality, our industry-leading HD network video management software and megapixel cameras are reinventing surveillance. Information about Avigilon can be found at www.avigilon.com.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.