MELBOURNE, June 29, 2011 – OgilvyOne Melbourne has hired a renowned senior data analytics specialist and created a new role in Strategic Consulting, supporting its position as a thought-leader in this field.
David Pountney begins immediately in the role of Business Director, Data and Analytics, and will focus on further developing the burgeoning division and the connection with global OgilvyOne data hubs. And in another move, Catherine Graham has been promoted to a newly created role; Head of Strategic Consulting.
With more than 10 years experience as a marketing analytics consultant including four years spent with the consulting division of OgilvyOne London, Pountney brings broad management experience having worked for six years at marketing consultancy Torque as a Managing Partner.
“Ogilvy’s Data & Analytics Practice has grown exponentially in the last five years, driven mainly by our clients’ increased focus on accountability and effectiveness. But it also springs from the incredible amount of data available to us, which we’ve used to become much more precise in terms of measurement and optimization,” explained OgilvyOne’s Dimitri Maex, Head of Data and Analytics globally.
Brian Vella, Managing Director of OgilvyOne, added: “Ogilvy’s focus on data and analytics goes back to our founder, David Ogilvy, who never stopped stressing the importance of results and accountability. As a result, Ogilvy has had a Data & Analytics Practice for more than 20 years. This group is now one of the largest and most sophisticated in the industry, with over 250 analytics staff worldwide with presence in 40+ major cities. We’re thrilled to have David take up the reins in Melbourne and ensure this global resource is utilized to maximum effect.”
Catherine Graham’s promotion to the newly created role of Head of Strategic Consulting further reinforces OgilvyOne’s commitment to the field. Previously Head of Direct Strategy, Graham will now sit across the CRM, Data and Digital Strategy, Social Media, and Analytics and eCRM capabilities to apply the most relevant, insightful, creative and proven strategic solutions to OgilvyOne’s clients.
Vella said the OgilvyOne Consulting model had been developing in Asia during the past few years, as a direct response to a very real client requirement for strategic thinking, outside of traditional communications planning.
“As the one-to-one relationship between a brand and customer is no longer as straight-forward as it used to be, we are required to influence the customer experience and therefore behaviour through smart creative strategy that leverages direct, data and digital thinking,” explained Vella.
OgilvyOne is part of Ogilvy Group Melbourne and STW Group, Australia’s leading marketing content and communications services group.
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