LONDON, June 16, 2011 -- OgilvyAction, the brand activation arm of the Ogilvy Group, has promoted Hugh Boyle to the role of Global Digital Director, effective immediately.
Having worked in the digital industry since its inception in the 1990's, Boyle has been with OgilvyAction since 2005. In his position of Head of Digital for the EAME region, he has played a key role in delivering successful solutions for clients such as Kraft, Kodak and Motorola, and has been particularly invested in immersing the company in the world of digital activation.
"I am very excited to take on this new role at OgilvyAction," said Boyle. "As the traditional media landscape continues to rapidly change, I believe that the impact of digital technology on the activation and shopper marketing arenas is and will continue to be explosive. Add to this the emergence of what can best be described as a digital 'super-generation' over the next two or three years, brands will need to find new and different ways to engage with consumers."
As Global Digital Director, Boyle will primarily focus on implementing OgilvyAction's robust digital plan, particularly focusing on the agency network's 15 hub offices. He will also sit on the Ogilvy Group Global Digital Council, and chair the OgilvyAction Global Digital Leadership team.
Steve Harding, Global CEO of OgilvyAction commented, "Today's consumer is now increasingly willing to embrace mobile and digital engagement from brands and each day we read how this is increasingly influencing how people shop. To become a leading global activation network we must immerse ourselves in this space in order to best serve our clients. Hugh has pioneered our expertise and business growth in digital activation. His timely transition to a global role will enable us to successfully promote our digital services, such as digital in-store technology and mobile within the areas of shopper marketing and activation."
Creating Purchase Behavior. We are dedicated to understanding not just insights around brands and the consumers, but also, importantly, the core insights around the shopper and the retailer. OgilvyAction uses this comprehensive intelligence and insight to create big ideas that drive brand purchase via our core disciplines: Shopper Marketing, Trade Marketing, Experiential Marketing, and Promotional Marketing. Each of these is supported by our expertise in digital activation and measurement & analytics. With 81 offices in 60 countries our clients include Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. OgilvyAction is the global brand activation network of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services organizations.
For more information, visit our website at www.ogilvyaction.com.