CANNES, France, June 28, 2011 – Ogilvy & Mather has won 12 Gold medals and more Cannes Lions than ever before in the year that it celebrates its inspirational founder, David Ogilvy’s centennial.
In total, Ogilvy & Mather won 61 Lions across all categories in the 58th Cannes Lions International Festival of Creativity, 2011. The company scooped up 12 Gold, 17 Silver and 32 Bronze awards, and had 133 Finalists in this year’s festival. This breaks last year's impressive record of 57 award wins (3 Gold, 18 Silver, and 36 Bronze), proof of the company reasserting its creative dominance.
In the highly coveted Network of the Year Category, Ogilvy secured second place, its highest position ever in the history of the network and a reflection of the record-smashing performance achieved in this Cannes Lions 2011. Ogilvy Argentina was named Direct Agency of the Year and Ogilvy Brazil took third place in that category.
Ogilvy creative highlights from the Festival include "The Friendship Machine" campaign for Coca Cola by Ogilvy Argentina, which picked up two Gold awards in the Direct category and a Gold in the Outdoor category. The Coca Cola "Friendship Machine," an interactive activation idea using a 3.5 meter vending machine, was created in Latin America to celebrate Friendship Day. Ogilvy Latin America won an unprecedented six Lions for Coca Cola.
Other Ogilvy & Mather Gold wins include:
• "June 16th 2014" for Brand Collective from Tunis, Tunisia
• "Crush Hour" for Europcar from Paris, France
• "Watson" for IBM from New York, USA, (both Gold and Silver in the PR Category)
• "Jet Fighter," "Wrestler" and "TRex" for Mattel from Kuala Lumpur, Malaysia
• "Sporty Vouchers" for Sportscheck from Frankfurt, Germany
• "Chemical Reaction" for Shu's Production from Tokyo, Japan
• "Spit" for the Public Health Bureau of Fengxian from Shanghai, China
• "Train" for the Government of India, Ministry of Railways from Mumbai, India
• "Office" for the Mexican Insurance Institution Association from Mexico City, Mexico
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, commented:
“As we celebrate our founder’s centennial, it feels appropriate and right that we have had our best performance in history in Cannes. Our performance tops off a historic week for Ogilvy. I am very proud of everyone who has contributed to our success. Thanks to all our clients and to every one of our 18,000 Ogilvy colleagues for making this happen. Congratulations!”
For more information, contact:
Sarah Owen at Pumpkin:
Telephone: 020 7287 2007
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing.
Ogilvy & Mather services Fortune Global 500 companies as well as local businesses. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
About the Cannes Lions International Festival of Creativity:
The 58th International Festival of Creativity, also known as the Cannes Lions, was from June 19-25, 2011, in Cannes, France. It is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honoring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertising and communication professionals. Over 9,000 delegates from 95 countries attend seven days of exhibitions, screenings, 57 high-profile seminars, and 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.