Ogilvy Noor Wins WPP Atticus Grand Prix

NEW YORK, NY, June 29, 2011 –  Two Ogilvy Noor leaders have won the top honor in WPP Group’s annual Atticus awards for original published thinking in communication services. 

Nazia Hussain, Director of Cultural Strategy at Ogilvy & Mather, along with Tanya Dernaika, Planning Director for Memac Ogilvy across the Middle East, won the Grand Prix for their book Brands, Islam and the New Muslim Consumer: How to Build Brands That Appeal to Muslims. The book was the best submission in the Consumer Insights category, beating out 347 other entries from across WPP group companies. It was chosen unanimously by judges Marc Pritchard, Global Marketing & Brand Building Officer for The Procter & Gamble Company; Judie Lannon, Editor for Market Leader; and Alexander Garrett, Editor for Atticus. Hussain and Dernaika will receive the specially minted Atticus statuette and a cash award of $10,000 from WPP CEO Sir Martin Sorrell in London later in the year.

Ogilvy Noor is the Islamic branding practice of Ogilvy & Mather that launched in 2010 to offer expert, practical advice to businesses on how to build brands that appeal to Muslim consumers, a market of 1.8 billion that has scarcely been tapped. Hussain and Dernaika's book is built on a bank of rigorous custom research conducted in key Muslim markets. It debunks many of the stereotypes that surround Muslim consumer attitudes towards brands and their marketing communications, and offers detailed branding recommendations on how to forge stronger bonds with the new generation of Muslim consumers through every aspect of branding, from business practice and philosophy to visual identity and customer service.  

John Goodman, head of Ogilvy Noor, comments, “This is a great honor for Ogilvy & Mather globally and for Ogilvy Noor, which to accomplish this at barely one year old, is amazing and gratifying.  We are truly proud of Nazia and Tanya and their hard work.”

In addition to winning the Grand Prix, Ogilvy brought home four winners, one commendation and three merits across multiple categories:

Advertising: Saurabh Sharma and Jason Spencer for "Middle Kingdom's Celebrities to Be – Faceless People and Unsung Heroes – Imperatives for Celebrity Advertising in China"

PR & Public Affairs: Saurabh Sharma and Mickey Chak for "Is the Red Carpet Fading? China's Evolution and Engagement with the World – Imperatives for MNC's in China"

Strategy: Freya Williams with Seth Farbman for "From Greenwash to Great: A Practical Guide to Great Green Marketing (Without the Greenwash)"

Corporate:  Parker & Partners (an Ogilvy PR company) for "State of Change: The Parker & Partners Guide to Working With an O’Farrell Government"

Highly Commended
Consumer Insights: Nazia Hussain for "Not Just a Pretty Face: The Cultural Contexts of Beauty in Asia"

PR & Public Affairs: Scott Kronick with Jamie Moeller, Jeff Chertack, Sandy Moore and Olivia Fang for "China 2011: What to Expect in the Year of the Rabbit"

Digital Communications: Brian Fetherstonhaugh with Mish Fletcher, Nikolaj Birjukow, Phil Buehler and Jennifer Blum for "The Future of Selling"

Strategy: Thomas Strerath for "360–Degree Campaigns are Dead"

Now in its 17th year, the Atticus Awards are open exclusively to professionals working in WPP companies and honor original published thinking in communications services.  The award comes with a cash prize and an Atticus trophy.  Winners enjoy further fame when extracts of their work are published in the annual Atticus Journal for circulation across WPP companies, to clients and to the press.

For further information, please contact:
US and Europe:
Nazia Hussain: nazia.hussain@ogilvy.com

Middle East and North Africa:
Tanya Dernaika: tanya.dernaika@ogilvy.com

Asia Pacific:
John Goodman: john.goodman@ogilvy.com

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

About Ogilvy Noor
Ogilvy Noor is a multidisciplinary practice focused on Islamic branding, drawn from across the breadth and depth of Ogilvy& Mather Group’s global network. It is the world’s first bespoke Islamic Branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally. Ogilvy Noor is led by a team of experts based across our key Muslim market offices worldwide: Dubai, Pakistan, Malaysia and the UK and our core team: John Goodman, President of Ogilvy Action Asia Pacific and President Ogilvy & Mather South and Southeast Asia, Nazia Hussain, Director of Cultural Strategy for Ogilvy & Mather globally, Tanya Dernaika, Planning Director for Memac Ogilvy across the Middle East, and Shazia Khan, Associate Planning Director at Ogilvy in Kuala Lumpur. A wide network of communications professionals supports the core team across all the Muslim markets in which Ogilvy operates across 450 offices in 171 markets. For more information, visit www.ogilvynoor.com.

Contact: Nazia Hussain
Date: June 29, 2011
Office: New York