CANNES, FRANCE, June 20, 2011 – Ogilvy & Mather is to host the first of what will become an annual series of lectures on inspiration, at this year’s Cannes Festival of Creativity, with best-selling author, education reformer and evangelist of “Pervasive Creativity,” Sir Ken Robinson, set to share his thoughts on the subject of creativity for the first time at the Cannes Lions Festival.
Sir Ken Robinson is renowned as one of the world’s fiercest defenders of creative talent. The seminar will offer attendees the chance to hear him speak of the ways in which creativity is an eternal and ever-present human force, and explain how to find it in ourselves, foster it in others and deploy it more effectively in service to the world.
Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, said, “The idea behind these seminars is to continue the legacy of inspiration fostered by David Ogilvy. In terms of inspirational contemporary figures, there are few more exciting, and fewer still with more invigorating and disarming wit about creativity than Ken. We’re delighted and honoured to have him as our guest at our first Ogilvy & Inspire seminar.”
Robinson’s 2011 book, Out of Our Minds: Learning to be Creative, was described by the magazine Director as, “a truly mind-opening analysis of why we don’t get the best out of people at a time of punishing change.” His acclaimed recent book, The Element: How Finding Your Passion Changes Everything, looks at the experience of personal talent meeting personal passion. “The Element is another reminder of why Sir Ken Robinson is one of America’s finest imports. With a crackling wit and a deep humanity, he urges us to ignore the naysayers, bypass the crowd, and find the place where our talents and desires intersect. This is a truly inspiring book.” – Daniel H. Pink, author of A Whole New Mind.
The first Ogilvy & Inspire lecture coincides with the centennial of David Ogilvy’s birth, and will form part of a range of activities by the agency around this year’s Cannes Lions Festival to celebrate the occasion. Going forward, the annual lecture series of narratives will explore such questions as: What is inspiration? Where does it come from? What can we do to engender it?
Sir Ken Robinson added: “Imagination and creativity are the unique hallmarks of human intelligence. As the world spins faster and faster, it’s vital that we understand these powers more fully and invest in them more deeply. I congratulate Ogilvy & Mather on initiating this important series of seminars in the name of David Ogilvy and I feel very privileged to pitch the opening ball.”
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