CHICAGO, June 1, 2011 – Ogilvy & Mather Chicago, including Ogilvy PR/Chicago, confirmed its role as the exclusive integrated marketing and strategic communications partner for Chicago Ideas Week (CIW), a seven-day platform for ideas, innovation and community, to be held October 10-16, 2011. Under the partnership, Ogilvy & Mather will lead the event’s integrated marketing strategy and activities, including advertising, out-of-home creative, public relations, and digital and social media activities.
“Chicago Ideas Week will connect people and ideas, inspiring creativity and serving as a platform to further accelerate the innovation taking place in our great city,” said Brad Keywell, Chairman and Founder of Chicago Ideas Week. “Based on this mission, it was important for us to find a marketing communications partner like Ogilvy that understands the power of how an idea – big or small – can positively impact our community, and perhaps our world.”
During CIW, global visionaries and innovators will converge at historical and cultural institutions in Chicago to host inspiring conversations and invite the public to celebrate, collaborate and spark new ideas. In its inaugural year, CIW will feature more than 100 speakers and 60 events at over 40 locations throughout Chicago, headlined by locally, nationally and globally renowned visionaries. Detailed schedule, speakers and partners will be announced shortly, and tickets will go on sale in July.
“As a cross-discipline agency, we strongly believe in the exploration and sharing of ideas across industries and specialties in order to challenge norms and spark new levels of creativity,” said Jack Rooney, President of Ogilvy & Mather Chicago. “O&M is proud to support this exciting initiative, which promises to verify Chicago’s status as a center of innovation.”
For more information on Chicago Ideas Week, please visit www.chicagoideas.com.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
About Chicago Ideas Week
Chicago Ideas Week is an annual seven-day celebration of ideas, innovation and community, with a focus on bringing the world’s best speakers together with the Midwest’s best thinkers. It is the platform for ideas, created for innovators, thinkers, doers and interested members of Chicago and the greater Midwest. CIW’s goal is to stimulate new initiatives and ventures, create new connections and collaborations, and establish a community of people who have the desire to achieve great things. For more information, please visit www.chicagoideas.com.
Nicole Schoenberg, Ogilvy PR
Jessica Malkin, Chicago Ideas Week