MANAMA, June 8, 2011 – Kempinski Hotel Bahrain City Centre Bahrain, recently appointed OgilvyAction, the brand activation arm of Memac Ogilvy, as its Marketing Communications Services partner to support the management team as it prepares to launch the sixth Kempinski property in the GCC.
"We chose OgilvyAction as our strategic partner based on the company's extensive experience in Bahrain and across the region," said Stephan Kaminski, general manager, Kempinski Hotel Bahrain City CentreBahrain City CentreBahrain City Centre. "We are confident that with our combined expertise we will launch a strong marketing programme that will drive business to the Kempinski Hotel Bahrain City CentreBahrain City CentreBahrain City Centre, the country and the adjacent shopping and entertainment complex, BCCBCCBahrain City Centre ."
The Kempinski team is already working closely with OgilvyAction in preparation for an Autumn opening.
"We are excited to add Kempinski, Europe's oldest hotel group, to our client base and the team is already enjoying the challenge of launching a new luxurious hospitality concept in Bahrain," said Burak Aydin, Business Director, OgilvyAction.
The Kempinski name is proudly borne by a growing collection of distinguished properties around the world. Europe's oldest luxury hotel group, Kempinski has built its reputation on the belief that exclusivity and individuality are key elements of true luxury. Each year, an increasing number of guests come to appreciate these qualities, as Kempinski adds new hotels and resorts in Europe, the Middle East, Africa and Asia. While this growth reflects the strength and success of the Kempinski brand, the collection will remain a limited one, where exclusivity can be nurtured and individuality can flourish.
To book or for further information visit www.kempinski.com · www.globalhotelalliance.com
About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 13 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 500 professionals, gives the company a unique insight into different segments of the Arab markets.
OgilvyAction is the global brand activation network of The Ogilvy Group. With its 82 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behaviour. The agency's client portfolio features Fortune 500 Blue Chip brands and some of the most innovative marketers around the world. OgilvyAction is part of the WPP Group, the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com.) For more information, visit our website at www.ogilvyaction.com.
For further information please contact:
Andrea Antal, Marketing Manager, Kempinski Hotel Bahrain City Centre
Tel +973 1357 0014 or mobile +973 3921 2527
Pooja Rekhi Sharma, Memac Ogilvy Public Relations
Tel: +973-17561723 or mobile: +973 36609233