PARSIPPANY, N.J., JUNE 23 – Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the promotion of Brad Davidson, PhD, to general manager of Ogilvy CommonHealth Insights & Analytics.
Advancing from his previous position as senior vice president, management supervisor of Ogilvy CommonHealth Insights & Analytics, Dr. Davidson will oversee all of the group’s physician-patient communications research projects on behalf of the group’s clients, as well as initiate and develop new research methodologies that apply unique approaches to the doctor-patient narrative. In addition, he will play a critical role in the launch and execution of two new research products, continuing to expand upon the current client offerings available through the group.
Dr. Davidson began his tenure with the Ogilvy CommonHealth Worldwide network more than eight years ago as a vice president, account group director for MBS/Vox (now Ogilvy CommonHealth Insights & Analytics). He held several high-level positions, including roles as senior account planner and lead account management/strategist on numerous important client assignments.
A trained social scientist and an experienced brand strategist with a doctoral degree in linguistics from Stanford University, Dr. Davidson is an expert in medical communications with hands-on experience in both qualitative and quantitative research. For more than 17 years, he has studied medical discourse and interactions and has been published widely in healthcare communications industry publications.
“Brad’s extensive experience in academic, medical and strategic communications immediately made a significant impact on the breadth, quality and monumental success of the work produced within Ogilvy CommonHealth Insights & Analytics,” said Joe Gattuso (EVP, Chief Strategic Officer at Ogilvy CommonHealth Worldwide and former president of MBS/Vox), to whom Dr. Davidson will report directly. “His impact has been felt and admirably sustained over many years. He is the ideal leader to continue and accelerate our innovation in the application of cognitive science, linguistics and social science to market and brand development and differentiation,” he added.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace. Ogilvy CommonHealth Insights & Analytics is the research-based consultancy unit of Ogilvy CommonHealth Worldwide that introduced the study of physician-patient communications to the industry over 12 years ago and continues to bring innovative new resources and methodologies based on cognitive science and linguistics to their healthcare clients, leading to a greater understanding of and ability to create new market and brand lexicons.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting.