SINGAPORE, June 15, 2010 – Following a three-way competitive pitch, Ogilvy Public Relations Worldwide Singapore has been appointed by Global Capital & Development (GCD) to build and execute a regional public relations strategy for Medini, the flagship development of Iskandar Malaysia.
As the lead investor in Medini, Global Capital & Development (GCD) is made up of several investor groups including a consortium of investors led by the Mubadala Development Company (Mubadala), a business development and investment company based in Abu Dhabi, United Arab Emirates. In addition, the consortium consists of ALDAR Properties PJSC, also headquartered in Abu Dhabi; Malaysia Ventures (a subsidiary of Saraya Holdings) and other private investors. Together in partnership with Iskandar Investment Berhad, this prestigious group has collectively committed to investing the necessary funds to ensure the successful development of areas acquired within Medini, Malaysia.
Commented Samuel Sim, Sales and Marketing Director, GCD: “We are delighted to be working with Ogilvy PR Singapore. The team clearly demonstrated an understanding of the significance of the Medini project to the Iskandar region, and the tremendous opportunities that exist to raise the profile of this fantastic new city complex. Iskandar Malaysia is primed to be a strong metropolis of international standing. Ogilvy understands the power of this region and we look forward to a successful partnership that will bring greater interest to the region than ever before.”
Added Ee Rong Chong, Deputy Managing Director, Ogilvy PR Singapore: “Medini is a compelling proposition that exists in the heart of Iskandar Malaysia, with the right combination of investment, business and lifestyle. We are delighted to be working with Global Capital & Development to build and enhance the corporate profile of Medini, as well as create visibility for this new blueprint for the region. We have developed an exciting outreach campaign that engages media and key influencers to articulate the Medini story as the ideal investment destination in South East Asia.”
Ogilvy PR will be working on building the profile of Medini as the crown jewel of Iskandar Malaysia, drawing investment to the state-of-the-art city.
For further information, please contact:
Long Li Yann, +65 9856 5405
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. Ogilvy PR has been operating in the Asia-Pacific Region for more than 20 years and is now the largest public relations network by any and all measures. In Singapore, Ogilvy PR is organized into five Expert Practices — Technology and Innovation /360° Digital Influence, Consumer and Social Marketing, Corporate and Finance, Ogilvy Earth and Ogilvy Health. Ogilvy PR is a WPP company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
About Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY, www.wpp.com.) For more information, visit www.ogilvy.com.