NEW YORK, NY, June 4, 2009 – The Effie organization announced the winners of its North American competition last night in Manhattan.
Ogilvy was awarded five Effies, three silver and two bronze, for clients FAGE, IBM, SAP, Dove and Kodak.
Silver winners are: FAGE "Ridiculously Thick Yogurt" (Small Budgets); IBM "Stop Talking. Start Doing." (Financial Services - Products/Services); and SAP "Myth Busters" (Computer Software).
Bronze winners are: Dove "Go Fresh" (Beauty Products & Services) and Kodak "The Idea Center" (Retail).
Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.