NEW YORK, NY, June 9, 2009 – Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, was recently honored with the coveted Silver Anvil Award of Excellence and a Bronze Anvil Award from the Public Relations Society of America (PRSA). The Anvil Awards recognize organizations which have successfully demonstrated outstanding achievements in strategic public relations planning and implementation, as well as superior performance in the design and execution of an individual tactic within a broader public relations program. Winners of the awards were recognized during the 2009 Silver Anvil Awards Evening, held June 4 in New York City.
Ogilvy PR received the 2009 Silver Anvil Award of Excellence for Bayer Female Healthcare's "YAZ: Step Up and Go Beyond" campaign in the Marketing Consumer Products Health Care category. This fashion campaign challenged aspiring designers to step out of their comfort zones and go beyond by re-designing a new YAZ pill case and transforming it into a fashion accessory. To elevate visibility, YAZ recruited Nina Garcia of Project Runway to judge, awarded a fashion scholarship to the winner and held the contest in partnership with Step Up Women's Network. Upon completion, media and digital results exceeded expectations and contest entries surpassed goals by 193%.
Ogilvy PR received the 2009 Bronze Anvil Award for Lenovo's "Powering the World's Biggest Idea" campaign in the Social Media category. In a creative campaign, Ogilvy enlisted 100 athletes from around the world to use Lenovo technology to blog about their 2008 Olympic Games experience – and their unedited, unproduced voices reached over 14 million people, demonstrating the efficacy of the Lenovo IdeaPad and strengthening Lenovo's reputation as a global technology company connecting people in powerful ways.
"With these awards, Ogilvy PR not only joins an elite group of winners of our profession's most prestigious award, but also helps showcase the value of public relations to the organizations we represent and the communities they serve," said PRSA Chair and CEO Michael Cherenson, APR.
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics – the individual items or components that contribute to the success of an overall program or campaign. Entries are judged by teams of PRSA members – and industry experts who have specific category knowledge – across the nation.