Tim Broadbent to Become Global Effectiveness Director
NEW YORK, NY, June 17, 2009 – Miles Young, Ogilvy & Mather CEO, today announced that Colin Mitchell and John Shaw have been appointed as joint Worldwide Planning Directors.
"I am a true believer when it comes to planning," said Miles Young. "It is center-front of the major brand transformations we work on, but up to now it has not had global leadership in Ogilvy. Colin and John will provide that – they are the perfect duo, dynamic and dashing thinkers. Their task is to create industry leading capabilities around the world for us and our clients."
Colin Mitchell joined Ogilvy & Mather in 1999 as lead Planner on IBM. He started his career as a trainee Planner at BMP in London. Colin has worked on many of the agency's classic case histories, including BP and Cisco. In 2004, he became Chief Strategic Officer for North America. He is based in New York.
Based in London, John Shaw got his start in planning at JWT in the UK in the 80's, and worked at various London agencies, as well as Mars and AC Nielsen, before moving to the US in 1996 to join Wieden + Kennedy. In 2003, he joined Ogilvy in Hong Kong as Regional Planning Director for Asia/Pacific, before returning to London in 2006, where he is responsible for planning across Europe.
Together, Messrs. Mitchell and Shaw will Chair the Ogilvy & Mather Global Planning Council. Part of their agenda will be to elevate "effectiveness" to a more central role around the world. To realize this objective, Tim Broadbent has also been appointed to a newly created role, that of Global Effectiveness Director.
"Tim is probably the industry's leading expert on the subject of effectiveness, and is the only person to have won two Grand Prix in addition to an IPA Gold Effectiveness Award," added Mr. Young.
Ogilvy & Mather
Ogilvy & Mather (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services. The agency services Fortune Global 500 companies, including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!. As Brand Stewards, the agency works to leverage the brands of its multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency's brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.