The "Churchill" campaign, advertising TV3's La Marató telethon, wins a Gold award.
MADRID, 1 June 2009 – The Bassat Ogilvy Group, one of Spain's largest communications groups, has won five awards at the Ibero-American Advertising Festival El Sol in San Sebastian.
Bassat Ogilvy, the Group's advertising agency, received four awards. In the TV and Film category, the Churchill campaign, created for TV3's telethon programme La Marató, took Gold. This campaign recently won another Gold award, the only one for its category in Spain, at the Festival Iberoamericano de la Publicidad (FIAP) advertising festival.
"Siempre recibes mucho más de lo que das" ("You always get much more than what you give") was the slogan used to promote this year's La Marató, which each year encourages millions of Catalans to make donations in aid of various causes and illnesses. This was the main point of a story told in the first person by the character of Winston Churchill.
The television campaign Lógica, which promotes the Copa Santander Libertadores football competition, won a Bronze award. In the Newspapers and Magazines category, the graphical advertising campaign Campos Elíseos designed for Ford, won Silver, while Bota, created for Médicos del Mundo (MDM; Doctors of the World), won Bronze.
About Grupo Bassat Ogilvy
OgilvyOne, the direct, relational and digital marketing branch of the Bassat Ogilvy Group, won a Bronze award in the interactive marketing category for the Intermón Oxfam campaign llamaaestenumero.com, which also won at the Festival San Inspirational. Through this campaign, the agency wished to encourage Internet users to make donations. The money received by the NGO helped those affected by the Sichuan earthquake, which struck southwest China in May last year.
Grupo Bassat Ogilvy is part of the worldwide Ogilvy network and is one of the largest communications groups in Spain. It is made up of eight companies and has offices in Madrid, Barcelona and Seville which operate on the "360-degree philosophy" covering all communications disciplines: Basset Ogilvy, the advertising agency; Bassat Ogilvy Comunicación, the PR agency; OgilvyOne Worldwide, for direct, relational and digital marketing; Ogilvy Healthworld, which specialises in advertising and communication for the health sector; OgilvyAction, which specialises in point-of-sale marketing; Neo@Ogilvy for the planning and optimisation of digital media, and CB'a Graell, which specialises in corporate identity and packaging design. The Ogilvy & Mather Worldwide Group is, in turn, part of the WPP Group, one of the leading advertising and communications groups in the world.