The Big Ad Gig Returns!

NEW YORK, July 25, 2011 - Eight young advertising creatives will once again compete to win a 30-day paid freelance position with the return of The Big Ad Gig ( to Advertising Week 2011, produced in association with Atmosphere Proximity and The New York Times.

The 2011 Big Ad Gig panel has been filled with industry luminaries including: Steve Simpson, CCO, Ogilvy North America; Rob Reilly, WW CCO, CP+B; John Norman, CCO, The Martin Agency; Carolyn Everson, VP Global Marketing Solutions, Facebook; Priscilla Natkins, EVP, The Advertising Council; and Andreas Combuechen, CEO/CCO, Atmosphere Proximity. And for the third year running, Stuart Elliot, New York Times Advertising Columnist will be the moderator.

“The best thing about involving Facebook as Presenting Sponsor and Microsoft as Media Sponsor is what it means for the creative work itself,” said Andreas Combuechen. “Nothing could be more relevant to aspiring creatives than challenging them to create a breakthrough campaign that puts social participation and mobile activation at the core.”

“The New York Times is pleased to collaborate with top advertising agencies on this unique event, to encourage creativity and to introduce diverse, young talent to our industry,” said Denise Warren, senior vice president and chief advertising officer of The New York Times Media Group and general manager of “Each year we are impressed by the contestants’ ingenuity, and this year’s event will be no exception.”

Carolyn Everson, VP of global marketing solutions at Facebook, stated, "We are delighted to be supporting this year’s Big Ad Gig. Identifying great, young talent is a priority for all of us and is something that this program helps us all achieve. We believe that the most successful advertising and marketing programs will be those that are social by design and really put people at the center, which is why we suggested a brief for the competition that, at its core, incorporates sharing with friends via Facebook.”

Shane Robbins, Sr. Mobile Marketing Manager, Microsoft Advertising, said, “We are honored to be a part of this tremendous opportunity for the third straight year. Empowering advertising creativity across multiple screens is core to what we do at Microsoft Advertising."

The website and creative for this year’s event centers on “re-creating a moment in advertising history,” with web content produced by East Pleasant Pictures. The brief for these aspiring creatives is to create a video re-enactment of a moment in advertising history - the birth of David Ogilvy, the launch of Facebook, or the first time men got dressed in tights and acted like fruit. Along with a video submission, the candidates will be asked to submit their book and resume.

This year the fate of the contestants is being placed in the hands of the people. On September 1st, the judges will narrow the field down to 16 contestants based on the quality of their videos and online portfolios. At that point, the public will be invited to vote, and those votes will determine the 8 finalists who will compete at The Big Ad Gig in New York.

Selected finalists will be notified and invited to attend Advertising Week from October 3rd -7th in NYC and given access to certain panels and parties. They will also be given the Ad Council Facebook creative brief that will serve as their final exam at The Big Ad Gig Live Event.

At the live event on October 4th at 3pm, in The New York Times Building, each finalist will be given 4 minutes to present their solution to the Ad Council assignment in front of our panel of judges and a live audience.

At the end of the event, five finalists will be awarded 30–day paid Art Director or Copywriter positions at one of the participating agencies and companies. One winning campaign will be produced and run on Facebook and various Microsoft advertising platforms including mobile, gaming and online.

To learn more about this exciting event, please go to

For press enquires, please contact Michelle McCourt on 212-827-2448 or email

For sponsorship opportunities, or for agencies interested in offering a freelance position for contest winners, please call Karen List of The New York Times at 212-556-1099.

Contact: Toni Lee
Date: July 25, 2011
Office: New York