Pitch David Ogilvy App by Ogilvy China Named FWA Mobile of the Day

BEIJING, July 22, 2011 - Today Ogilvy China's “Pitch David Ogilvy” iPhone app was named “Mobile of the Day” by the industry-recognized internet award program FWA (Favorite Website Awards).

The app was created to continue the centennial celebration of Ogilvy & Mather founder David Ogilvy, who was born 100 years ago on June 23. The new iPhone app invites the public to pitch their “big ideas” to the iconic ad man himself.

Using the iPhone’s videoconference function, the free app allows users to have a direct Facetime conversation with a 3-D David Ogilvy about their ideas. Through speech recognition technology, David Ogilvy, one of the advertising industry’s most famous and lauded figures, responds accordingly to the pitched idea with encouragement or an honest and straightforward critique in his signature style.

The interactive app commemorates the advertising legend’s commitment to knowledge, imagination and innovation, which continues to inspire today’s generation of pioneers across all industries.

For advertising enthusiasts and creatives who have been influenced by famous Ogilvyisms such as “Never write an advertisement that you wouldn’t want your own family to read;” “Tolerate genius;” and “Unless your advertising is built on a big idea, it will pass like a ship in the night;” this app gives today’s ad men a fun mobile tool to test their concepts and big ideas.

Doug Schiff, Executive Creative Director of OgilvyOne Bejing, worked with Sascha Engel from Ogilvy's Digital Lab to develop the iPhone app. “We created this fun and engaging app because we wanted to bring David’s passion for big ideas back to contemporary life," said Schiff. "And we are thrilled with the recognition from FWA. After all, every great accomplishment starts with a big idea and we want to encourage thinking in the same spirit as David Ogilvy--in a new and digital way of course! ”

The iPhone app is the second app created by Ogilvy China’s Digital Lab. Launched in January 2011, the first app called “Filled the Sky” added virtual, colorful fireworks to any photo to help people celebrate the Chinese New Year in a fun, new way. This app was also featured by FWA as China’s first ever “Mobile of the Day” on March 11, 2011.

Ogilvy’s “Pitch David Ogilvy” app is available now through the App Store and is compatible with the iPhone and the 4th generation iPod touch (requires iOS 3.1.3 or later).


Check out a video introduction to the App here:
Youku: http://v.youku.com/v_show/id_XMjg0OTg4NTA0.html
Tudou: http://www.tudou.com/programs/view/m-H5bMbR730/
YouTube: http://www.youtube.com/watch?v=Ou_RI1tnYIU
Open iTunes to download: http://itunes.apple.com/us/app/pitch-david/id445326548?mt=8


For photos or more information, please contact:

Sarah Guldin
Corporate Communications
Ogilvy & Mather Group China
sarah.guldin@ogilvy.com
(86 10) 8520 6552
www.twitter.com/ogilvychina
Sina weibo: http://t.sina.com.cn/ogilvy



About Ogilvy & Mather
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY.) For more information, visit www.ogilvy.com.

Contact: Sarah Guldin
Date: July 22, 2011
Office: Beijing