New York, NY, July 25, 2011 – Highly awarded and recognized global creative leader Alfonso Marian is joining OgilvyOne in New York as Chief Creative Officer. He will report to North American Chief Creative Officer Steve Simpson and partner with Mat Zucker, also Chief Creative Officer for OgilvyOne.
A direct marketing veteran of the top agencies in Spain, Alfonso’s work has been rewarded with more than 80 top creative awards recognizing both breakthrough work and work that gets results. He is joining Ogilvy from Shackleton, Madrid, where he spent the past seven years building one of the world’s most highly regarded creative agencies.
Steve Simpson, Chief Creative Officer of Ogilvy North America, stated, "Alfonso is one of the major creative forces in the industry. His work is defined by simple, strong ideas executed with a great deal of craft. He has also proven to be brilliant at leading and inspiring his teams. Alfonso is an important addition to our creative leadership, and his hiring is one of the successes of our ongoing and aggressive talent strategy."
Among his most noteworthy achievements are: 18 Cannes Lions for Direct, including a Grand Prix; five Cannes Lions for Promotion; 48 Echo DMA Awards; and 15 John Caples Awards. He is also the winner of the 2009 Irving Wunderman Award recognizing lifetime achievement. He began his career at CP Proximity in Madrid in 1994, where he rose through the ranks before joining Shackelton in 2004.
Among his most awarded work is the campaign on behalf of Pay TV channels in Spain entitled, “The Village Where Nothing Happened;" a pro-bono campaign for Capable; and "The Monument," a cervical cancer awareness campaign.
In commenting on his decision to join Ogilvy and relocate to New York, Alfonso said, “Joining Ogilvy is an opportunity to work on some of the world’s biggest brands and do work on a bigger global stage. Ogilvy is at the center of transforming our industry and to be part of that change is very exciting.”
About Ogilvy & Mather:
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
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