First Cross Cultural Conference Hosted by OgilvyCULTURE
NEW YORK, July 18, 2011 – OgilvyCULTURE, Ogilvy & Mather’s strategic services practice focused on creating cross-cultural advertising and marketing for “the New General Market,” debuts its inaugural Cross-Cultural Marketing Conference today. Industry insiders, influencers, brand leaders, clients and partners will join together for the day-long event to share insights on the importance of this new marketplace.
"Our job as an agency is to help our clients anticipate and prepare for new ways to market to an ever changing consumer population. Through the Cross Cultural Marketing Conference, we are working to accomplish just this,” said John Seifert, Chairman and CEO of Ogilvy North America.
The conference will have panel and roundtable discussions featuring speakers from Ogilvy’s management. Some of the speakers include Miles Young, John Seifert, and OgilvyCULTURE’s Jeffrey Bowman, the group's Leader and Partner, and a marketing strategist at Ogilvy. Industry leaders and influencers will be present as well, such as Univision, BET.com, Google, Nielsen, CNN, Turner, Vibe Lifestyle Network, CAA, Gay Ad Network and Black Enterprise. There will be a variety of topics open for discussion, all focusing on the "new general market” representing Hispanic, Black, Asian and LGBT audiences. Updates from the conference will be posted on the event’s Twitter feed at #ogilvyculture.
“Core to who we are as an organization, and what David Ogilvy stood for, OgilvyCULTURE was created to explore values and beliefs of distinct cultures, and then translate how brands can cross-connect in meaningful and personal ways,” said Jeffrey Bowman. “At this conference, we will explore best practices and understand how brands can be heard and relevant among the diverse US audiences.”
OgilvyCULTURE will also unveil the findings of its “Cross Cultural Report: Preparing for the New General Market.”
Since announcing the development of this practice last November, OgilvyCULTURE has been tapped by such clients as Kodak, IKEA and British Airways to develop strategic initiatives and communications programs that enable clients to communicate, inform and execute across different cultures.
OgilvyCULTURE aligns a number of new capabilities developed by the agency as part of its commitment to building a diverse and inclusive workforce, which has led to a series of strategic partnerships. OgilvyCULTURE includes broad representation from Ogilvy’s Professional Networks, which include Black Diaspora, LatinRed, RedLotus, OgilvyPride, Young Professionals, Doonya, Working Parents, Women’s Leadership, and Administrative Professionals groups. The practice offers a full range of services including marketing strategy, creative strategy, digital strategy, CRM, analytics and public relations.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Contact: Toni Lee
Date: July 18, 2011
Office: New York