Simon Mogren, New Creative Director Joins Ogilvy Paris

Ogilvy Paris Attracts Award Winning Director of International Digital Creation

PARIS, FRANCE, July 16, 2010 - Ogilvy Paris announces the arrival of Creative Director Simon Mogren, a native of Sweden and highly regarded digital creative director  and this year’s Cannes winner of  4 Lions, including the Cyber Grand Prix for Volkswagen’s Thefuntheory.com.

Simon MogrenSimon Mogren will join Ogilvy Paris as Director of Creation with key responsibilities on IBM.  He will work in collaboration with Susan Westre (Director of Global Creation IBM) and Fabio Costa (Creative Director of OgilvyOne Paris) across all agency accounts.  Inspired by the philosophy of Ogilvy & Mather’s belief in big creative ideas, Simon hopes to transmit this insatiable curiosity that digital media can open up, as well as its ability to get consumers and brands to interact.

Simon Mogren began his career in 1998, freelancing in Stockholm, Sweden notably for Spray Network, Razorfish, and Icon Medialab.  He joined The Bearded Lady DDB in 2002, as Digital Artistic Director.  In 2004, Simon guided digital direction with DDB Stockholm and was made Director of Digital Creation for Tribal DDB Stockholm. 
"It is talents such as Simon that will allow us to bring more space to digital creativity in our recommendations and to reinforce our position of International hub with our clients" says Fabio Costa.

About  Ogilvy & Mather
Ogilvy & Mather (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services The hallmark of the agency’s brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.

Contact: Kim Ball
Date: July 16, 2010
Office: Paris