GUANGZHOU, 7 JULY 2010 – Following a competitive pitch against two other 4A agencies, Ogilvy & Mather Guangzhou was awarded the integrated branding communications assignment for Guangzhou’s Leatop Plaza – a new Grade A office property designed for the world’s top companies and slated to open in mid-2011. O&M’S scope of marketing services will include overall brand strategy development and promotion planning, public relations and visual identity design.
“Ogilvy’s deep understanding of Leatop Plaza’s positioning in the market was absolutely apparent when they presented their vision for our brand. It was powerful and thought provoking, and consistent with Leatop Plaza’s values and culture. We are excited to see what Ogilvy can do for this important assignment – our first commercial real estate development,” said Mr. Jinfeng Fu, General Manager of Guangdong Leatop Real Estate Investment Co., Ltd.
Charles Chiu, Chairman of Ogilvy & Mather Guangzhou Group, said: “We are thrilled to partner with Leatop Plaza to reveal their brand identity to the market. The new branding concept will provide a platform for all sorts of great ideas over time, which will generate real support and, ultimately, demand for Leatop Plaza, the newest landmark in Guangzhou’s central business district.”
For further information, please contact:
Tel: (8610) 8520 6552 2
About Ogilvy & Mather Group China
Ogilvy & Mather Group China is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines. As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity.
Ogilvy & Mather integrates these communications disciplines using its proprietary 360 Degree Brand Stewardship process, which holds that every point of contact builds the brand. Ogilvy & Mather Worldwide (www.ogilvy.com) is one of the largest marketing communications networks in the world, operating 497 offices in 125 countries. Ogilvy & Mather Worldwide is a member of WPP plc (NASDAQ: WPPGY), one of the world’s leading advertising and communications services groups.