MADRID, JULY 21, 2010 - Enric Pujadas, chairman of Bassat Ogilvy Group, has been appointed as director of the Spanish and Latin American Festival of Advertising Communication El Sol. After holding its 25th edition, which has submitted 2.272 works from 17 countries, Pujadas will manage one of the most important events in the sector.
El Sol Festival is held every year in the Spanish city of San Sebastian and has established itself as a must for the trade, having space for all expressions of commercial communication and advertising. The first edition of this festival was in 1986. Since 2002 all Spanish and Portuguese speaking countries participate as until then it was limited to companies established in Spain.
Enric Pujadas is chairman of Bassat Ogilvy Group since 2005 managing the main accounts of the agency and providing them all his experience and 360º vision. Pujadas is a member of the Executive Committee of Ogilvy EAME (Europe, Africa and Middle East). Bachelor in Business Studies and Master in Business Administration from ESADE, Pujadas has been visiting professor at some universities as well as given seminars and lectures on Communication and Marketing. He collaborates with the Marketing Department of ESADE at the Communication area.
Bassat Ogilvy Group is part of the Ogilvy worldwide network and is one of the largest communication groups in Spain. It comprises seven companies, with offices in Madrid, Barcelona, Zaragoza and Seville, that operate according to the 360° philosophy, covering all communication disciplines: Bassat Ogilvy, the advertising agency; Bassat Ogilvy Comunicación, the public relations agency; OgilvyOne Worldwide, direct marketing; Ogilvy Healthworld, specialising in health sector advertising and communication; Ogilvy Interactive, online communication and advertising; Ogilvy Action, specializing in point of sale marketing; NEO@Ogilvy, digital media planning and optimizing; and CB’a Graell, corporate design and identity. The Ogilvy & Mather Worldwide Group is also part of the WPP Group, one of the world’s top advertising and communication groups.