NEW YORK, NY, July 20, 2009 – IBM and Neo@Ogilvy received top honors in the second annual Vibrant Awards, which recognizes the best in in-text advertising in the United States and Europe.
The 2009 Gold Award went to IBM and Neo@Ogilvy New York for the "Smarter Planet" campaign. The Vibrant Awards are presented by Vibrant, the world leader in in-text advertising.
Hundreds of entries were evaluated by a panel of industry experts in the United States and Europe, with winners selected based on three criteria: the creativity of the campaign concept and its ability to align with words within web content; how well in-text advertising contributed to the online campaign overall; and whether in-text advertising effectively communicated the brand message.
The Vibrant Awards 2009 panel of judges included David Rittenhouse, Senior Partner, Media Director, Neo@Ogilvy New York.
"We congratulate the winners of the Vibrant Awards for their ability to fully leverage the power of hyperlinks to deliver user-controlled and relevant advertising," said Doug Stevenson, co-founder and CEO, Vibrant.
Neo@Ogilvy (www.neoogilvy.com) is the world's leading full-service digital and direct media company with more than 650 specialists in 39 offices in 32 countries. The agency manages digital media investments for blue-chip clients such as IBM, American Express, Cisco, TDAmeritrade, Kodak, Allstate, Yahoo! and others, providing a full range of digital and direct media strategy, planning and buying, direct print and TV, email marketing, search marketing, mobile marketing, analytics and emerging platform services.
Neo@Ogilvy is part of The Ogilvy Group (www.ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY, wpp.com), one of the largest marketing communications networks in the world with 450+ offices in 120 countries providing advertising, relationship and interactive marketing, public relations, sales promotion and related services. Ogilvy services Fortune Global 500 companies including American Express, BP, DuPont, Ford, GSK, Gillette, IBM, Kodak, Kraft, Mattel, Morgan Stanley, Nestlé Unilever and YUM.