Shanghai, China, January 27, 2015 - OgilvyOne China has been named a Leader in the newly released independent report "The Forrester Wave™: Digital Agencies in China - Strategy and Execution, Q1 2015." The report highlights OgilvyOne specifically for its "high level of competence across all major criteria - in particular, strategy, measurement and analytics, account management, and emerging media capabilities."
As impetus behind its investigation, Forrester Research, Inc. - a leading global research and advisory firm - notes that China, by the end of 2014, "would have 670 million Internet users and online penetration would reach 48 percent." In order to "reach these online consumers and engage with them, marketing leadership professionals in China need more digital marketing support from their agencies."
Forrester evaluated the strengths and weaknesses of eight agencies across 30 criteria, grouped into three high-level buckets: current offering, strategy and market presence.
OgilvyOne received the highest ranking in both the strategy and current offerings categories amongst all vendors, and was also cited for a "wide array of proprietary frameworks, tools and models for strategy, development and analytics and dedicates resources to innovations. It also provides clients with a higher level of integrated services via Neo@Ogilvy and Social@Ogilvy."
"OgilvyOne was the first 4A digital agency in China, which means we have been building strong digital campaigns for global and local clients since 1999," says Allen Xu, Managing Director of OgilvyOne Shanghai. "However, this is a particularly timely report from Forrester because companies in China are now edging towards the next digital level, grappling with data in order to gain better insights and ideas that directly address their marketing problems."
"I'm delighted that Forrester named Ogilvy One a Digital Agency Leader in China," says Jacco ter Schegget, President of OgilvyOne China. "As concepts like Total Customer Value and Customer Engagement become more important in China, we will continue to invest in both our strategic and data capabilities to drive the discipline."
The agencies for this report were chosen based on their ability to offer a full range of digital services (at least seven out of nine listed services), demonstrate an understanding of the Chinese market and excel in both client retention and acquisition (a client retention rate above 70 percent for which 20 percent of their clients were newly acquired in 2013).
Click here to read the report.
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