DELHI, January 27, 2012 – Ogilvy & Mather Delhi has been awarded the prestigious Ministry of Tourism (Incredible India) business. This contract has been won following an open and competitive multi-agency pitch from among agencies across India.
Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather South Asia: “I am absolutely delighted that the Incredible India campaign that we had launched in 2003 is now back with us. We look forward to doing some incredible work for India Tourism.”
With this win again, Ogilvy’s mandate over the next three years is to provide a strategy and creative vision. This should align with and take Incredible India to the next level in both, the domestic and international markets.
Sanjay Thapar, Group President - North & East, Management, Ogilvy & Mather, New Delhi: “Building a brand for the country is probably one of the highest honours that any agency can be given and I am so happy that we have received this opportunity once again for India. We launched Incredible India when the journey first began and will now partner with the Ministry of Tourism to take it to greater heights again. This is probably one of the best things that could happen to us at the start of 2012.”
Ogilvy India has established its capabilities in the tourism sector having created very laudable campaigns for MP Tourism, MTDC (Maharashtra Tourism Development Corporation), Gujarat Tourism among others. Ogilvy Delhi is currently handling J&K Tourism and has been empanelled with HP and Rajasthan Tourism in the past.
Miles Young, worldwide Chief Executive Officer, Ogilvy & Mather: “Incredible India is one of the greatest brand properties ever created by Ogilvy & Mather. We are immensely proud it is ‘coming home’ again.”
Tourism is the second largest foreign exchange earner in India. Besides being an economic driver for growth, Tourism promotes national integration and international brotherhood. India's thousands of years of history, its length, diversity and the variety of geographic features make its tourism offering interesting, large and varied.
For further information, please contact:
Sanjay Thapar, President, Ogilvy Delhi (North & East India) at +91 9811667955
Lorraine Martin, Group Communications Officer, Ogilvy India, at +91 9820072787
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.