LONDON, 10 January 2012 – Ogilvy Public Relations (Ogilvy PR), announced today that Michael Frohlich has been appointed to the newly created role of Managing Director, EAME Consumer Marketing practice. Reporting to Stuart Smith, Frohlich brings more than 17 years expertise in building effective and award-winning consumer marketing campaigns for his clients.
Frohlich joins from the Bell Pottinger Group (part of Chime plc). He led multinational campaigns for some of the world’s leading brands and public figures and has worked across a range of PR and marketing disciplines and businesses including: brand strategy and planning; health; political campaigning; consumer; corporate; tech; marketing services.
Stuart Smith, CEO of the EAME region said: “We’ve had a great 2011 and we are investing further in the business. Michael is a formidable consumer strategist and astute business leader whose experience, international outlook and energy extends our ability to offer truly global, creative and integrated solutions for brands and businesses. He has led teams to win some of the top awards in the world for creative work and I am confident he will bolster an already flourishing EAME consumer team.”
In his new role, Frohlich will work closely with the consumer practices in other offices throughout EAME to drive business development and contribute across practices in the areas of strategy and creative development. During his time at Chime plc, Frohlich was founder of Resonate Communications, which was named as one of the Best PR Agencies in the UK by Marketing Magazine. He co-founded a joint venture between Resonate Communications and VCCP advertising agency, focusing on ‘social communications’.
Frohlich has won and led teams to win, numerous industry awards (including: Gold at Cannes Lions Festival; UK PR Week Award; Media Guardian Campaign of the Year) and served as a judge at the 2010 Cannes PR Lions Festival. He was also recognised as one of the top 3 “Most Promising Young UK Business Leaders” in the Daily Telegraph Awards, named to the PRWeek Power Book from 2007-2011 and sits on the Public Relations Consultancy Association PR Council.
About his appointment, Michael said: “Given all the changes in our industry as communications and marketing channels continue to converge, there is nowhere I’d rather practice creative, edgy campaigns for brands than an integrated communications firm full of smart people which is enjoying great growth and winning awards. I look forward to working with the network of entrepreneurial and innovative professionals.”
Frohlich will join Ogilvy PR in February 2012, further strengthening Ogilvy PR’s EAME leadership team which also includes Sandra Saias, recently transferred from Ogilvy PR’s Chicago office as MD Strategy + Planning EAME, and Kaitlyn Wilkins who leads the EAME 360o Digital Influence team. He graduated from Manchester University with a bachelor of arts.
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
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