OgilvyAction MENA appoints Regional Creative Director

Dubai, 9 January 2010 - OgilvyAction MENA, the brand activation network of the Memac Ogilvy Group, announces the promotion of Robin Smith, to the newly created position of Regional Creative Director OgilvyAction for the Middle East and North Africa. Smith will now oversee the OgilvyAction Network’s entire creative product in the region including offices in Bahrain, Beirut, Cairo, Jeddah, Tunis, Riyadh and Dubai.

Robin SmithClaus Adams, Regional Director at OgilvyAction MENA commented, “Robin has played an enormous role in raising the reputation of OgilvyAction in the region. He brings a wealth of big brand activation expertise, a proven track record of awards and the eagerness to play a major role in creating big ideas that sell. With him on board we have the very best candidate in place to strengthen our creative product in the growing number of offices.”  Adams added, “Robin’s achievements over the past three years have played a strong role in helping the Dubai office receive its recent recognition from its peers by being voted top OgilvyAction creative Agency within the EAME region at the OgilvyAction EAME Conference.”

Robin Smith previously was Creative Director at OgilvyAction Dubai, a position he held for three years. Under his leadership, the Dubai team developed award-winning ideas like the BP Visco‘s Dustvertising campaign which won the Grand Prix at the Dubai Lynx 2010 in the Direct & Sales Promotion category as well as 2 Gold Effie’s for the launch of Ponds in 2009.

To continue to elevate the creative profile and output of OgilvyAction Dubai, Ben Knight has been promoted to the position of Creative Director - OgilvyAction, UAE. Knight has been with the agency in Dubai for 2 years having transferred from OgilvyAction UK.

Ossama El-Kaoukji, Chief Creative Officer Memac Ogilvy Group, said: "Robin Smith and Ben Knight have been at the helm of the creative success of OgilvyAction UAE for a number of years and have met the many challenges and opportunities of the region. They have built a top-notch creative team to support them and we have all had the privilege of seeing their work and learning of their success as a result. Robin Smith’s appointment is part of our ongoing creative investment strategy to strengthen our creative product across the region. We hope to have more announcements over the coming months in several Memac Ogilvy markets.”

OgilvyAction is the global brand activation network of the Ogilvy Group delivering a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services.


For further information please contact:
Adriano Konialidis
04 305 0311

About OgilvyAction

OgilvyAction is the global brand activation network of The Ogilvy Group. With its 82 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior. The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative marketers around the world. OgilvyAction is part of the WPP Group, the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com.) For more information, visit our website at www.ogilvyaction.com.

About Memac Ogilvy

Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 12 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 500 professionals, gives the company a unique insight into different segments of the Arab markets.

Contact: Adriano Konialidis
Date: January 09, 2011
Office: Dubai