[Singapore: January 10, 2011] Neo@Ogilvy Asia Pacific announces today the launch of the Neo@Ogilvy Singapore hub. Led by five digital innovators, the creation of the hub is aimed at sharpening the agency’s offerings and services to regional clients based out of Singapore.
"The launch of the Neo@Ogilvy Singapore hub is a significant strategic move for Neo. The hub will centralize our most talented digital media brain-trust to provide advanced digital services for our regional clients. The new Southeast Asian markets are catching up fast and client demands for advanced digital media services are at its peak. Singapore is optimal for this hub to host new senior talent, new technology and new partnerships to drive the momentum for the rest of Asia," says Susana Tsui, Regional President, Neo@Ogilvy Asia Pacific.
The formation of the hub comes at a time when online ad spend in Southeast Asia is heating up. In Singapore, for instance, the online advertising market will grow at a 15.6 percent compound annual growth rate to US$66 million in 2014, according to auditing firm PricewaterhouseCoopers. Led by telecommunications companies and technology firms, online ad spend in Singapore has been steadily growing at 25 percent annually over the past 30 months. Meanwhile, the online advertising market in the Philippines is expected to exceed US$45 million in 2010, a 100 percent increase from 2009.
Leading the Neo@Ogilvy Singapore hub is Regional Strategy Director Pete Mitchell. A veteran in the field, Pete joined Neo@Ogilvy in November 2009 and has more than 20 years media agency experience, 10 of these in digital strategic planning. Other members include Nick Licence, Group Planning Director, who shifts from Neo@Ogilvy Thailand; Jean-Marc Thomas, formerly Head of Search of Neo@Ogilvy EMEA and is now Search Director; Rowan Avis, Regional Head of Digital Media for IBM in Asia Pacific; and Jason Tan, Media Manager, who was most recently with Universal McCann Singapore.
Ogilvy & Mather Singapore
For further information, please contact:
Long Li Yann, +65 9856 5405
Jane Fraser, +65 9821 2914
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Neo@Ogilvy (www.neoogilvy.com) is the world's leading full-service digital and direct media company with more than 650 specialists in 39 offices in 32 countries. The agency manages digital media investments for blue-chip clients such as IBM, American Express, Cisco, TDAmeritrade, Kodak, Yahoo! and others, providing a full range of digital and direct media strategy, planning and buying, direct print and TV, email marketing, search marketing, mobile marketing, analytics and emerging platform services.
Neo@Ogilvy is part of The Ogilvy Group (www.ogilvy.com), a WPP company (NASDAQ: WPPGY), one of the largest marketing communications networks in the world with 450+ offices in 120 countries providing advertising, relationship and interactive marketing, public relations, sales promotion and related services. Ogilvy services Fortune Global 500 companies including American Express, BP, DuPont, Ford, GSK, Gillette, IBM, Kodak, Kraft, Mattel, Morgan Stanley, Nestlé, Unilever, and YUM.