Smart Village Assigns Memac Ogilvy Egypt as Brand Custodian

CAIRO, December 29, 2009 – Smart Village has recently appointed Memac Ogilvy as its marketing and communication consultant in Egypt. Memac Ogilvy was selected following a comprehensive pitch process and based on the multinational's extensive experience with local and international companies from various different industries.

"We are very excited about adding Smart Village to our portfolio of clients," Said Georges Aoun, Managing Director, Memac Ogilvy Egypt, "This new partnership will surely add major value to our experience as we take on a company that sets the perfect example of a successful Public Private Partnerships (PPP) in Egypt."

"We strongly believe in the Smart Villages concept and their success in becoming the prime business park in Egypt by offering top notch facilities and services that certainly meet the needs of progressive companies with an eye on the future."

Memac Ogilvy has already started developing the main campaign for Smart Village aimed at promoting the smart office concept – the latest product by Smart Villages that offers a small office space with low cost. This is considered a very helpful tool for local and foreign businessmen looking to rent an office space for short bursts of time by offering them smart business solutions amidst some of the region's fast growing entrepreneurs and business, and in one of the most vigorous business parks in the area.

"We embrace the new business challenges that Smart Villages are bringing our way and look forward to tackling a multitude of new areas by applying our knowledge and expertise in the communications field and through our 360-degree offering," added Georges.

About Memac Ogilvy
Memac Ogilvy (www.memacogilvy.com) started its operation in Bahrain in 1984 and opened its established its offices in Egypt in 1998. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 11 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 400 professionals, gives the company a unique insight into different segments of the Arab markets.

About Smart Village
Smart Villages Company was founded in 2001 to establish a branded chain of Technology and Business Parks on the local and regional levels. Smart Village Cairo, the first operational Technology and Business Park in Egypt, prides itself to accommodate Multinational and Local CIT Companies, Financial Institutions and Banks, together with Governmental Authorities on 3 Million square meters in the west of Cairo. Full-fledged business community services, distinguished emblematic buildings rising across State of the art Infrastructure and, Environmental excellence demonstrate Smart Villages Company professional capacities as a regional key-player in conceptualizing, planning, delivering, and, managing operational and profitable Business Parks.

For more information please contact:
Tarek Lasheen, 202-37280202, tarek.lasheen@ogilvy.com
Eva Nabil: eva.nabil@ogilvy.com

Contact: Tarek Lasheen
Date: January 04, 2010
Office: Cairo