NEW YORK, NY, January 11, 2010 – Ogilvy & Mather has appointed Gustavo Martinez to the newly created post of Global New Business Director. In addition, Mr. Martinez has been named Global Director of Global Brand Management (GBM). Ogilvy & Mather’s GBM is a group of senior leaders who manage and grow the agency's portfolio of global clients around the world.
Mr. Martinez will be relocating from Mexico, where he is currently Chief Operating Officer of Ogilvy Latina, to the company’s global headquarters in New York. He assumes his new roles on February 1, 2010.
Mr. Martinez’s appointments underscore the agency’s recognition of the critical importance of new business to its future and the new business potential of its current global clients.
“Gustavo is a born hunter and a fantastic catalyst of action,” said Ogilvy & Mather Global CEO Miles Young. “His terrific record – in Argentina, in Chile and, most recently, in Mexico, and around the whole region – speaks for itself. He has been a critical driver of the region’s success. I am confident he will raise our act significantly in his new global roles.”
A native of Argentina, but raised in Spain, Mr. Martinez joined Ogilvy in Buenos Aires in 2000. He has lived and worked in Canada, Switzerland, Portugal, Italy and Spain, where he earned a Ph.D. in Economics from the Universidad de Barcelona. He speaks fluent English, Italian, and Spanish.
"I am more than thrilled with this great opportunity, which will allow me to expand my experience beyond Latin America, and at the same time, contribute to the growth of our global clients,” said Gustavo. “Being chosen for this fundamental and challenging role is a great honor."
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
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