Ogilvy & Mather Shanghai Names Edward Bell Group Planning Director

SHANGHAI, 20 January 2010 – Ogilvy China today announced that Edward Bell will relocate to Shanghai as Group Planning Director for Ogilvy & Mather Group Shanghai, effective immediately.

Bell brings to Shanghai nine years of planning experience in Greater China and is considered among the leading planners in the region. Most recently, Bell was Regional Planning Director for the Ogilvy team in Beijing that led Motorola's global communications, and was a core part of the WPP Enfatico operation serving the Group's strategic Dell relationship.

In his new role, Bell will be responsible for bringing together Ogilvy’s collective strategic thinking across disciplines and driving deeper consumer insights into campaigns. He will also continue to hold a Regional Planning Director role.

Chris Reitermann, President of Ogilvy & Mather Group Shanghai and OgilvyOne China, said, “Edward brings a great combination of experience on global brands and deep insights into China to this position. Ideas today need to be bigger, bolder and discipline neutral. And they need to make an impact on society and our clients’ bottom lines. Edward not only understands this, but knows how to do it, and will be an extremely valuable addition to our management team in Shanghai.“

Bell will report to both Chris Reitermann and Mickey Chak, Chief Planning Officer, Ogilvy & Mather Group China, for China work and to Paul Matheson, O&M’s regional head of planning for Asia-Pacific, for regional assignments.

Bell has years of industry experience, and has been with Ogilvy in China since 2001, working across geographies, disciplines and functions. Previously, he was the head of planning for Ogilvy in Hong Kong and Southern China, and afterward, became the Group Planning Director at Ogilvy & Mather Beijing. During his Ogilvy career, he has provided planning services for a number of MNC clients including American Express, Coca-Cola and Lee Jeans to name but a few.

For further information, please contact:
Sarah Guldin
Senior Manager, Corporate Communications
Tel: (8610) 8520 6552

About Ogilvy & Mather Group China
Ogilvy & Mather Group China is the largest marketing communications network in China. It offers the full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

As Brand Stewards, the agency works to leverage the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency’s brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand.

Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 497 offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services.

Contact: Sarah Guldin
Date: January 20, 2010
Office: Shanghai