Siemens “Answers” campaign from Ogilvy New York focuses on American energy and healthcare

NEW YORK, NY, February 7, 2012 – Just after President Barack Obama singled out Siemens and its Charlotte, N.C., gas turbine plant as a positive example of job creation, Siemens is launching the next phase of its award-winning “Answers” campaign by Ogilvy & Mather New York with a new emphasis on the tangible impact Siemens is having in America today. 

The Charlotte plant appears in a new television commercial, titled “Unit 9,” which shows real workers starting up one of Siemens’ highly efficient gas turbines for the day. Another commercial, “Rosie,” features a 6-year-old girl getting a scan from a Siemens Biograph mMR, a new scanner that combines MRI and PET imaging in the same system for the first time. Both spots feature cutting-edge Siemens technology that’s now making a difference in the lives of Americans.

“These commercials reveal the very moment a Siemens answer gets to work,” explained Bill Stabile, Senior Director, Brand Marketing Communications at Siemens Corporation.  “The stories we are telling show real life examples of how we are helping build a healthier, more sustainable and more prosperous tomorrow.  We believe that the focus on the stories of renewal stand out at a time of uncertainty and reveal a larger truth about Siemens’ commitment to innovation and the American economy.”

The spots continue the successful Answers campaign, whose “Somewhere in America” commercials first ran in 2009. Over the past three years, the “Somewhere in America” campaign has revealed answers in healthcare, industry, energy and American cities through television, print, radio, out-of-home, and digital advertising, as well as an acclaimed series of documentary films. The new television spots take the campaign in a new, bolder direction by showing the impact of Siemens technologies up close.

“Siemens answers are changing the world in profound ways,” explained Witold Riedel, Global Creative Director at Ogilvy & Mather. “The campaign lets us show, in a very honest and human way, how Siemens engineering ingenuity has a real impact on people’s lives.”

Ogilvy took a more documentary-style approach with the new campaign, enlisting the director of Showtime’s This American Life, Chris Wilcha, to capture the actual stories behind the “answers.”  The new series of television ads will start appearing on news programming across network television and cable beginning Sunday, February 5th.  The video documentaries can be seen on YouTube at www.youtube.com/siemens.

Contact:  Toni Lee, Ogilvy & Mather, 212-237-5090/917-679-7631, toni.lee@ogilvy.com

Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.

About Siemens in the USA
Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse in electronics and electrical engineering, operating in the industry, energy, healthcare, and infrastructure and cities sectors. For more than 160 years, Siemens has built a reputation for leading-edge innovation and the quality of its products, services and solutions. With 360,000 employees in 190 countries, Siemens reported worldwide revenue of approximately $120 billion in fiscal 2011. Siemens in the USA reported revenue of $20 billion and employs approximately 60,000 people throughout all 50 states and Puerto Rico.

Contact: Toni Lee
Date: February 07, 2012
Office: New York