Reboot Stories partners with OgilvyEntertainment for 2012 DIY Days NYC

NEW YORK, NY, Feb 27th, 2012 – Reboot Stories, a social change incubator building transformative storytelling products and experiences, partners with OgilvyEntertainment to announce the 10th edition of its DIY DAYS: a social sandbox for innovation. Focused on education, co-creation, and experimentation, DIY DAYS is working to facilitate creative sustainability in the 21st century.

Consisting of a series of talks, workshops, prototyping sessions and a hands-on Experience Hall, DIY DAYS becomes more than just an event to learn and network, it becomes a place where inspiration is turned into action.  Cross-generational mentorship draws an eclectic mix of storytellers, hackers, game developers, educators, students, scientists, architects, musicians and designers from around the globe.

Different than other conferences or industry events, DIY DAYS is free and open to all, launching projects that the community can participate in year round.

OgilvyEntertainment President Doug Scott says, “DIY DAYS is the perfect innovation platform to R&D OgilvyEntertainment-partnered projects Wish for the Future and the World of Buckminster Fuller. Our group is dedicated to creative problem solving through dynamic storytelling. Both of these original projects are intended to engage peoples’ imaginations through open collaboration and designs that, in Bucky's words, "benefit 100% of humanity." With OgilvyEntertainment partnering Reboot Stories with the Buckminster Fuller Institute, the theme of this year’s event is casting a collective "wish for the future" in an effort to make the world work for 100% of humanity. Created by Lance Weiler, Wish for the Future is a participatory creative commons project that invites all DIY Days attendees to take part in designing a preferred future world in collaboration with a group of elementary school children.

DIY DAYS and Reboot Stories co-founder Lance Weiler says, “Today, DIY has shifted from empowering individual creators to becoming more relevant on a societal level. From education to healthcare to government to the economy, people are coming together to foster change within and outside of the system. DIY DAYS focuses on how innovation can bubble up - often sparked by a combination of storytelling and technology. DIY DAYS is a social sandbox that encourages experimentation, sharing, and open access to tools, resources and knowledge.”

Prior to DIY DAYS, partnering futurist group FreedomLab will stage a special two-day “Think and Do” Lab called Wicked Solutions for a Wicked Problem (WSWP). Together, scientists, engineers, storytellers, hackers, anthropologists, game designers, educators and futurists will collaborate with a group of elementary school students to create various prototypes of the future. These prototypes will then be passed on to the DIY DAYS community to be built during the event with Makerbot 3D printers.

20+ speakers will share their knowledge in a number of talks and workshops that pull back the curtain on the process surrounding design science, storytelling as an agent of change, and igniting the imagination of many. 

Prototyping the future – tapping technology to tell 21st century stories
Story Architecture – a primer on how to tell immersive stories that move beyond a single screen
Measuring Engagement – a look at current and emerging ways to measure success
Experiential learning – where storytelling, collaboration and technology combine to ignite the imaginations of students
Transmedia and Activism – using storytelling to mobilize and effect social change
Collaborative Writing – using a collaborative process to unlock richer storytelling
Building Value - a look at collaborating with those formerly known as the audience
What are you working on and what do you need? – attendees can take the mic and share what they are working on
Your Digital Footprint – a look at the realities of data in the 21st century
Digital Literacy – a look at how to bridge the digital divide

Participants can step into an Experience Hall where eight different experiences have been designed for DIY Days NYC. They are focused on the economy, sustainability, government, health, education, storytelling and innovation.

DIY DAYS NYC is held on Saturday, March 3, 2012 at the New School in New York City, located at 66 W 12th Street, New York, NY 10011.

For a full program schedule of speakers, talks, presentations, panels and experimental open design experiences, please visit

Registration is now open. Tickets are FREE but space is limited. Register at

About Reboot Stories
Reboot Stories is a social incubator building creative solutions to make the world work for 100% of humanity while empowering people to harness their own creativity. Through participatory storytelling projects, DIY DAYS events, WS WP social hacks and experiential educational efforts, Reboot Stories uses storytelling and social experiences as a transformative agent for change. For more info visit

About OgilvyEntertainment
OgilvyEntertainment is the dedicated branded entertainment and content arm of Ogilvy & Mather (18,000 strong global marketing communications network). Rather than traditional advertising, we specialize in telling brand stories through dynamic entertainment – creating content that can take any form (broadcast, digital, events, etc.) that integrates the brand, but at its core is a piece of standalone entertainment.

About FreedomLab
FreedomLab is dedicated to orchestrating Social Innovation ThinkLabs around the world. They bring many approaches and disciplines together in pressure cooker situations that are designed to find the essence of a certain challenge. It's an exploration to find the quest behind the question and taking that as a starting point for large-scale system change. Their proprietary process is a hybrid of Scenario Thinking & Design Thinking that uncovers the rigid views on humanity and progress, while at the same time prototyping new creative strategies.

About the Buckminster Fuller Institute
The Buckminster Fuller Institute is dedicated to accelerating the development and deployment of solutions which radically advance human well being and the health of our planet's ecosystems. We aim to deeply influence the ascendance of a new generation of design-science pioneers who are leading the creation of an abundant and restorative world economy that benefits all humanity.

"The Buckminster Fuller Institute is delighted to be participating in this experiment in collaborative creativity. The opportunity to infuse DIY Days with Fuller's ideas and design principles is of great interest. To observe how Fuller's seminal challenge to design a world that works for 100% is being taken up by this inspired community of young creative individuals is very exciting. We are thrilled to be collaborating with Lance Weiler and OgilvyEntertainment in this experiment. Fuller often said, "dare to be naive" -- the fundamental starting point for transformational creative thinking and doing. I can't wait to see what happens!" -- Elizabeth Thompson, Executive Director of the Buckminster Fuller Institute

About Story Pirates
Story Pirates is a nationally respected education and media organization founded in 2003 to celebrate the words and ideas of young people. By pairing world-class teachers with first-rate actors and comedians, we offer a variety of tools to make learning more engaging and effective. Dually based in New York and Los Angeles, we are best known for the Idea Storm Program, a master-class writing workshop that brings teaching concepts to life, followed by a musical sketch comedy show featuring stories by students and performed by professional artists. Our acclaimed programs and professional development services for teachers are in place at over 200 schools from coast to coast.

"MakerBot is excited to join DIY Days in celebrating innovation and collaboration. Sharing is at the heart of what MakerBot is all about and we are looking forward to pushing the limits of creativity and seeing what happens!" "The opportunity to work with kids to take their ideas from imagination to reality is invaluable. Imagine if you had a MakerBot when you were a kid! Students with access to a MakerBot will begin to think with a new curiosity and will have an edge in the future job market. We are excited to see what awesome creations come out of these young minds."

Media Contact:
Debra Anderson
Culture Shock
Telephone: 347.463.9023
Twitter: @cultureshocknyc

Contact: Toni Lee
Date: February 27, 2012
Office: New York